Publicity Argument
Mostrando 1-2 de 2 artigos, teses e dissertações.
-
1. Elementos lingüísticos no discurso publicitário
This project aims to explore the verbal and non-verbal languages used in publicity campaign ads of a nationwide magazine (VEJA). The publicity presentation of objects of any kind is so powerfull that can, undeniably, be contested. It attracts the readers from all the sides. The statements presented in the messages come to meet the consumers expectations, mak
Publicado em: 2007
-
2. Glocal, global e local na publicidade â o exemplo do caso HSBC
This research is a theorical contribution for the Communication Science through the investigation of the contemporary advertisement production. We search tools to elucidate a research problem which is based on the usage of local cultural references in a society to transmit to the audience ideas for a global world. The media, as one of the segments of propaga
Publicado em: 2002