Public Relations Strategy
Mostrando 1-12 de 46 artigos, teses e dissertações.
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1. Uberização do trabalho: um fenômeno de tipo novo entre os docentes de São Paulo, Brasil?
Resumo: O presente ensaio visa a problematizar e discutir em que medida a uberização do trabalho se caracteriza, de fato, como um fenômeno de tipo novo. O estudo apoia-se em pesquisas qualitativas e em análise documental referentes às formas de contratação entre 1999 e 2017. Procede-se, para tal análise, à construção do processo histórico das pr�
Cad. Saúde Pública. Publicado em: 30/05/2019
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2. O DESAFIO MUNICIPAL DE INSERÇÃO DA MEDICINA INTEGRATIVA NA SAÚDE PÚBLICA: UM OLHAR PARA AS PRÁTICAS DE STRATEGIZING E ORGANIZING
RESUMO O Sistema Único de Saúde (SUS) passou a oferecer práticas da Medicina Integrativa (MI), desde a regulamentação da Política Nacional de Práticas Integrativas e Complementares, em 2006. Este artigo analisa os modos de configuração das práticas de strategizing e de organizing com a inserção da MI no sistema público de saúde, a partir dos es
REAd. Rev. eletrôn. adm. (Porto Alegre). Publicado em: 29/04/2019
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3. Personal, particular y político: la producción del bien público en la práctica política cotidiana
Abstract The purpose of the article is to study, through the activity of those in office, the actual practices in the production of the “common good”, understood as the distribution of public goods to the citizens. The interest arises from the tension between politicians ideal behavior -according to universal and publicly orientated rules - and an actual
Rev. Sociol. Polit.. Publicado em: 2017-09
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4. Trayectorias académicas en los estudios sobre géneros y sexualidades: tensiones entre profesionalización, activismo y experiencia biográfica
Abstract This study analyzes relations between professionalization, activism, and biographic experience within trajectories of three female scholars of gender and sexuality studies, an area with tradition in the political field outside the university. As a hypothesis, we maintain that analyzing these trajectories allows rebuilding both this area’s institut
Educ. Pesqui.. Publicado em: 2016-09
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5. Principios orientadores de la convivencia en el aula: una estrategia de reflexión colectiva
This text reports on the results of a case study in the collective construction of common life in the classroom, conducted at a public education institute in the city of Concepción, Chile. The general objective of the study is to develop through a reflexive and participative process guiding principles and values for the common life in the classroom, deemed
Educ. Pesqui.. Publicado em: 2013-06
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6. Distribuição de combustíveis no estado de São Paulo : estruturas de governança e oportunismo / Distribuição de combustíveis no estado de São Paulo : estruturas de governança e oportunismo
This work is directed to the study of transactions governance adopted by fuel distributors in the State of Sao Paulo with retail market sellers or gas stations. The applied theoretical approach lies on studies of New Institutional Economics, favoring the study of Transaction Costs Economics, using attributes of transactions defined by Williansom (1979) and o
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 26/10/2012
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7. Mesclagem conceptual e compressão de relações vitais: a construção de objetos-de-discurso e negociação de sentidos em língua inglesa.
Considering the hypothesis that English language learners at the learning moment negotiate and share collective or individually meaning during the conversation, we intend, in this study, to analyze which are the linguistics and cognitive processes involved in the English meaning construction. According to the Blending Theory (Fauconnier &Turner 1998, 2002) a
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 30/03/2012
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8. As representações sociais sobre a velhice e os reflexos nos processos de gestão de pessoas de uma instituição de longa permanência de Porto Alegre
In recent decades, the aging of the Brazilian population has been attracting more and more attention, mainly in what regards elderly care. Despite Brazilian legislation provisioning that it its mainly the family s role to take care of their elderly, the dynamics of the social context and the present fluidity of family relations has reshaped this claim. There
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 2012
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9. Relações entre os estilos cognitivos, as estratégias de solução e o desempenho dos estudantes na solução de problemas aritméticos e algébricos / Relation between the cognitive styles, the strategies of solution and performance of the students in the solutin of arithmetic and algebraic problems
This study aimed to verify the existence of relationships between cognitive styles and strategies of problem solving, cognitive styles and the variables gender and grade, cognitive styles and student performance in problem solving, as well the performance and type of strategy used in solving problems. To this end, was asked 168 students to the first, second
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 29/07/2011
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10. Homens que fazem Sexo com Homens: PolÃticas PÃblicas de PrevenÃÃo Ãs DST/Aids para uma PopulaÃÃo AnÃnima / men who have sex with men (MSM): public policies for prevention of STD / AIDS in a population anonymous
The present study aims to analyze the social construction of vulnerability to HIV/Aids of men who have sex with men (MSM) in the city of Fortaleza, approaching the Brazilian politics of HIV/Aids prevention. The speeches of three social protagonists are examined: the national governmental Aids agency (DN DST/Aids and HIV), the Non-Governmental Agency (GRAB),
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 22/06/2011
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11. As famílias de crianças e adolescentes em contextos de violação de direitos
The goal of this study was to analyze the families of children and adolescents at risk with history of violation of rights. The conceptions of authors based in the Critical Theory (Azevedo, 2009; Bruschini, 2009) were used as support, in order to understand the category family. To define risk, in relation to children and adolescents, the authors Lescher et a
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 28/02/2011
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12. International relations and the paradiplomacy of Brazilian cities: crafting the concept of local international management
Based on the broader context of globalization as politics, this paper adopts the following assumption: cities through their transnational cooperation networks and economic projects are the expression of a new political actor that has shifted its scale of operations, and have thus partly emancipated themselves from the monopoly of the nation-state in the depl
BAR - Brazilian Administration Review. Publicado em: 2011-03