Product Design Methodology
Mostrando 1-12 de 109 artigos, teses e dissertações.
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1. Impact of innovativeness, risk-taking, and proactiveness on export performance in a developing country: evidence of qualitative study
Abstract Purpose This study aims to explain the effect of entrepreneurial orientation (EO) dimensions on firms’ export performance. The study has considered three dimensions of EO: innovativeness, proactiveness and risk-taking. Export performance has been measured through multifaceted determinants: financial, strategic and satisfaction levels of exporting
RAUSP Management Journal. Publicado em: 2022
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2. Internationalization of China’s medical device industry: a case study in Brazil
Abstract Purpose The singularity of being the first Chinese manufacturer of drug-eluting stents to arrive in Brazil and the country being selected as the company's first experience outside its home country motivated the interest in the study of this case, vis-à-vis with the characteristic of internationalization medical device companies according to the Up
RAUSP Management Journal. Publicado em: 2022
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3. OPTIMIZATION OF BREWING WASTE’S (TRUB) PHENOLIC COMPOUNDS EXTRACTION BY ULTRASOUND ASSISTED USING RESPONSE SURFACE METHODOLOGY
The brewing waste, also known as trub, is an abundant by-product of the brewing industry. Such material presents high levels of phenolic compounds, which promote antioxidant, antimicrobial and antifungal effects, turning the trub economically attractive. In this study, the trub’s phenolic compounds were extracted by ultrasound-assisted extraction technolog
Quím. Nova. Publicado em: 2021-04
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4. The effect of facial expression on emotional contagion and product evaluation in print advertising
Abstract Purpose The purpose of this paper is to investigate the emotional contagion theory in print ads, and expand the literature of smiling to different type of smiles and gender congruency. Emotional contagion happens when an emotion is transferred from a sender to a receiver by the synchronization of emotions from the emitter. Drawing on emotional cont
RAUSP Manag. J.. Publicado em: 2020-09
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5. Satisfaction and attitudinal responses: indirect effects of involvement and reputation
Abstract Purpose The purpose of this paper is to identify the influence of the company’s reputation and individual consumer involvement in the relationship between satisfaction, loyalty and willingness to pay more for a product. Design/methodology/approach The method used is quantitative, by means of a survey with real consumers of automotive services of
RAUSP Manag. J.. Publicado em: 2020-03
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6. The quest for achieving United Nations sustainability development goals (SDGs) A dialogue with Huaccho Huatuco and Ball
Abstract Purpose The purpose of this paper is to identify the influence of the company’s reputation and individual consumer involvement in the relationship between satisfaction, loyalty and willingness to pay more for a product. Design/methodology/approach The method used is quantitative, by means of a survey with real consumers of automotive services of
RAUSP Manag. J.. Publicado em: 2020-03
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7. Optimization of the blanching time and temperature in the manufacture of Hass avocado pulp using low quality discarded fruits
Resumo No Peru, aproximadamente 20% da produção de abacate var. Hass é descartada pelo baixo calibre, sendo vendida a preços baixos nos mercados locais. O propósito do trabalho foi otimizar o tempo e a temperatura de branqueamento para a produção de polpa de abacate, utilizando como matéria-prima frutos de descarte por baixo calibre. A otimização f
Braz. J. Food Technol.. Publicado em: 14/11/2019
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8. Greenwashing effect, attitudes, and beliefs in green consumption
Abstract Purpose The purpose of this paper is to analyze the perception of the influence of greenwashing and of attitudes and beliefs in the decisions of purchase of green products in the retail. Design/methodology/approach A quantitative research was carried out by means of a survey with a sample of 880 consumers living in São Paulo city, Brazil, who buy
RAUSP Manag. J.. Publicado em: 15/07/2019
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9. PRODUCTION OF FATTY ACID METHYL ESTERS FROM AN OLIVE OIL INDUSTRY WASTE
ABSTRACT This work studies the synthesis of fatty acid methyl esters (FAME) using crude olive pomace oil as raw material and zinc stearate as catalyst. Pomace oil is a non-edible by-product of olive oil production. The oil was characterized. In order to reduce the plant pigment content in the oil, the liquid was contacted with a modified clay. An experimenta
Braz. J. Chem. Eng.. Publicado em: 15/07/2019
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10. INNOVATION IN COMPANIES AND CULTURAL ORIENTATION TO INNOVATION: A MULTILEVEL STUDY
RESUMO Objetivo: Testar a influência da orientação cultural à inovação no número de inovações mensuradas em empresas brasileiras. Originalidade/valor: O estudo utiliza uma abordagem que ainda não foi explorada na área, a análise multinível. Design/metodologia/abordagem: Cinco fatores de orientação cultural à inovação foram considerados:
RAM, Rev. Adm. Mackenzie. Publicado em: 10/07/2019
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11. Integrating Science, Technology, Engineering and Mathematics contents through PBL in an Industrial Engineering and Management first year program
Abstract Paper aims This paper presents teachers and students perspectives of integration Science, Technology, Engineering and Mathematics (STEM) courses contents into the first year of Industrial Engineering and Management (IEM) program through Project-Based Learning (PBL). Originality These perspectives provide strategies that IEM teachers could use to c
Prod.. Publicado em: 27/06/2019
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12. Conceptual design of a thermal weed control machine
RESUMO: A grande dificuldade dos agricultores familiares que produzem alimentos de forma orgânica é o controle de plantas daninhas sem a aplicação de produtos químicos. Uma possibilidade para o manejo é a utilização de calor, no sentido de coagular o protoplasma em células das folhas e do caule. O objetivo do presente trabalho foi projetar uma conc
Cienc. Rural. Publicado em: 14/03/2019