Point Of Purchase Merchandising
Mostrando 1-3 de 3 artigos, teses e dissertações.
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1. A PARTICIPAÇÃO DO MERCHANDISING NO PROCESSO DE COMPRA DOS CONSUMIDORES EM SUPERMERCADOS
The dispute for the consumers preference in the global scenery generated a growing competition. The point of sale started to stand out as a mark media after the professionalization of the Brazilian retail, initiated in the decade of 1980. With that, the point of sale started to demand researches on products, on consumers behavior ando n specific tools on sal
Publicado em: 2007
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2. O controle do comportamento de escolha: um modelo experimental do merchandising no ponto de venda / The control of the choice behavior: an experimental model of the point-of-purchase merchandising
One of the most used Marketing tools for the influence of the consumers` choice is the point-of-purchase merchandising, whith which one attempts to dettach the product in an universe of very similar options. From the behavioral analytical point of view the point-of-purchase merchandising could be seen as a stimulus control in which subjects (consumers) respo
Publicado em: 2006
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3. A PROMOÇÃO DE VENDAS E A CRIANÇA: O PEQUENO CONSUMIDOR LEVADO A SÉRIO NO PONTO DE VENDA
Este trabalho discute e demonstra o crescimento da importância do consumidor infantil no mercado, principalmente no que se refere ao ponto de venda e as articulações que podemos demandar para atrair a atenção desta clientela. Parte de um referencial teórico do marketing destinado ao varejo, passa pelas tendências de mercado brasileiro, terminando com
Publicado em: 2004