Persuasive Language
Mostrando 1-12 de 25 artigos, teses e dissertações.
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1. Discourse in aging: Narrative and Persuasive
RESUMO O aumento da população idosa colocou um desafio social, econômico e de saúde para o século XXI. Objetivo: O envelhecimento é frequentemente caracterizado pela presença de alterações nas funções cognitivas que afetam as capacidades receptivas e expressivas da linguagem. Como a linguagem desempenha um papel significativo na vida humana, aval
Dement. neuropsychol.. Publicado em: 09/12/2019
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2. The Instrumentalization of Metaphors in the Management Field: Reflections from the use of the Book “The Art of War” on Business
RESUMO O debate sobre o uso das metáforas no contexto organizacional nas últimas décadas ainda não se encontra esgotado, especialmente nos estudos sobre discurso. Inserindo-se nessa discussão, o presente ensaio problematiza a dimensão anacrônica no uso de metáforas no campo do management. A partir de uma visada hermenêutico-crítica, argumentamos qu
BBR, Braz. Bus. Rev.. Publicado em: 28/10/2019
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3. Persuasão e sedução: os caminhos do texto publicitário pela intertextualidade e interdiscursividade / Persuasion and seduction: the ways of the advertising text by intertextuality and interdiscursivity
From the theories of Textual Linguistics and discourse analysis, this work has for object to study the process of production and reception of advertisement printed, investigating specifically the intertextuality and interdiscursividade as a way of binding information found in the cultural repertoire of society. Analyzes, therefore, the effects of such texts
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 11/12/2012
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4. A persuasão na propaganda dirigida a crianças: uma análise sob a perspectiva da gramática sistêmico-funcional
The marketing techniques aimed at children have lead to them desire for the act of buying, creating needs sometimes superfluous. For the modern advertising, it is clear that mass consumption is only possible if the producer expresses a persuasive message under a guise of information (FUERTES-OLIVERA et al., 2001). Advertisers attract potential buyers through
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 08/11/2012
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5. Da representação à apresentação: mudança em fluxo da linguagem publicitária?
The researchs objective is to study the characteristics of the changes of advertising language, when it lies under the impact of new communication technologies, which generate cyberspace and cyber culture. Its studys objects are campaigns developed in the period between 1960-1980 and 1990-2010 - Lux (1963), Limpol (1978), Gol (2007) and Seda (2008); other ca
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 30/10/2012
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6. A retórica da linguagem científica: das bases teóricas à elaboração de material didático para o ensino superior de Química
This work is part of a study that focused on analyzing the contributions of didactic activities related to scientific language rhetoric characteristics aimed at developing students' abilities to identify such characteristics in chemistry scientific texts and critical reading of those texts. In this study, we present the theoretical basis adopted to determine
Química Nova. Publicado em: 2012
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7. Construção de corpos: análise de capas das revistas dirigidas aos homoeróticos masculinos / Construction of bodies: analysis of the covers of magazines directed at male homoerotic
The image has become one of the major persuasive elements. Kress (1997) says that the society is seeing the significative changing of valorization in the semiotic modes, specially, one changing of the verbal form to the visual of the representation and comunication. In this way, studying images is necessary, because it is related to the propagation of values
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 03/03/2011
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8. O Sujeito e o Desejo na Linguagem Persuasiva do Texto Publicitário de Mídia Impressa: uma abordagem psicanalítica.
This research has as objective to investigate the subject and the desire from the view of Jacques Lacans psychoanalytic theories, specifically about the alienation and separation processes, and also the following questions that involve them: the signifier, the enjoyment, the mirror stage and the a object; in the relationship with the persuasive language of t
Publicado em: 2009
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9. A constituição do gênero prefácio no universo acadêmico
This thesis aims to clarify constitutional aspects from the preface genre in academic works by applying the Swalesian line of genre analysis and considering the compositional structure of prefaces and the communicative purposes that they are supposed to accomplish. To the socio-rethorical analysis of the preface genre we used some references that include the
Publicado em: 2009
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10. Os slogans na propaganda de medicamentos: um estudo transdisciplinar: comunicação, saúde e semiótica
Studying slogans as advertising messages is a rather complex task, particularly medication slogans, which, in addition to seeking to be objective, concise, and persuasive characteristics that are peculiar to slogans , must also be concerned with the regulations that govern this type of advertisement in Brazil. This thesis proposes a transdisciplinary study o
Publicado em: 2008
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11. Estudo das relações enunciativas do editorial da revista Graça Show da Fé da Igreja Internacional da Graça de Deus / Estudo das relações enunciativas do editorial da revista Graça Show da Fé da Igreja Internacional da Graça de Deus
The neopentecostal religious discourse has been grown on Brazilian mass media circuit since 1970s, accompanying impressive increase of the neopentecostal Christians on Brasil. One of these neopentecostal churches is called Igreja Internacional da Graça de Deus (IIGD). In such scenario, among neopentecostal churches, IIGD it is the greatest user of mass medi
Publicado em: 2008
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12. ZEUS VERSUS PROMETEU: O embate discursivo nos artigos opinativos favoráveis e contrários à pesquisa com células-tronco embrionárias
From the perspective of French Discourse Analysis, this work examines specialized discourses (scientific, religious, judicial, journalistic, political) found in mass media featured articles about the scope of the Biosafety Law, mainly about ADI # 3510 judged by the Republic ex-solicitor general Claudio Fontelles. Its data are opinion featured articles issued
Publicado em: 2008