Persuasive Discourse
Mostrando 13-24 de 24 artigos, teses e dissertações.
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13. CONSTRUCTING THE IMAGE ON THE TV NEWS: PERCEPTIVE AND PERSUASIVE PROCESSES / A CONSTRUÇÃO DA IMAGEM NO TELEJORNALISMO: PROCESSOS PERCEPTIVOS E PERSUASIVOS
How can a box generate images? This was the concern of many Brazilians in relation to the television, when it arrived in Brazil. Since the beginning of the transmission, TV has passed for huge transformations. The number of channels has increased, and for consequence new programs and languages were created. These were enough to enrich what was shown on this
Publicado em: 2008
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14. O uso do estrangeirismo como estratégia de persuasão no discurso publicitário: análise de três peças publicitárias
O presente estudo tem por objetivo analisar o uso da língua inglesa em três peças publicitárias publicadas em revistas de circulação nacional. Muito se tem falado e discutido sobre o uso de palavras com origem em diferentes línguas, as quais passam a fazer parte do vocabulário dos falantes de uma outra língua. Pode-se dizer que estrangeirismos são
Publicado em: 2008
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15. Estratégias discursivas dos telejornais de Moçambique: análise crítica do Jornal Nacional e do Jornal da Noite
This research investigates the discourse strategies built by news programmes: Jornal Nacional and Jornal da Noite, public and private networks of Mozambique, respectively, that enables the establishment of the media contracts between the broadcasting channels and viewers. The notion of media-contract is broadly understood as the relationship of trust and con
Publicado em: 2007
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16. Os jingles políticos desvelados pela semiótica : uma proposta pedagógica
The aim of this research is to analyses, through Greimas semiotics theory, the sense of combined musical texts, formed by verbal and not-verbal languages. This conception consists of three levels: Basic, Narrative and Discourse, which are distinct but interrelated among themselves. After that, a inter-semiotics comparison is made with the results achieved fr
Publicado em: 2007
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17. Argumentação e leitura : uma relação de complementaridade
The objective of this work is to study the persuasive resources present in Argumentative Semantics and Textual Linguistics together with cognitive strategies of the Theory of Reading which reveals the complementary relationship that is present in these field of study in the formation of critical readers. The language user learns to establish strategies to ar
Publicado em: 2007
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18. A condicionalidade e o intertexto como instrumentos de persuasão em horóscopos: uma abordagem sistêmico-funcional
This paper aims at studying the persuasive language of horoscopes from online versions of the following American newspapers: Los Angeles Times, New York Daily News, Chicago Tribune and San Francisco Chronicle. 2544 horoscopes have been selected during 53 days, and 943 conditional structures have been found. Latour and Woolgar (1979) state that the objective
Publicado em: 2007
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19. O risível e o discurso crítico nos Simpsons: um enfoque argumentativo / the comicality and the expressional resources employed in the Simpsons cartoon meaning creation: an argumentative approach
This work aims to evaluate the underlying values in the working up of the comicality and the expressional resources employed in the Simpsons cartoon meaning creation. Assuming that in the persuasive discourse the rhetoric mechanisms are gathered for the meaning effect creation, we evaluated how such mechanisms are employed and how the comical effect is creat
Publicado em: 2006
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20. Individual reports of student s evaluation : a relevant gender of discourse in the alternative pedagogical practices / Relatorios individuais de alunos : genero discursivo relevante nas praticas pedagogicas alternativas
In this research, it is led an analysis in a group of documents, Individual Reports of Student?s Evaluation, approached as gender of discourse, according to Bakhtin and his circle, and which circulates in schools here named ?alternative schools?. Having a dialogic comprehension of language, we presuppose that the school and the parents produce the privileged
Publicado em: 2006
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21. Panorama de foliÃo: cultura e persuasÃo no discurso do frevo-de-bloco
O objetivo desta dissertaÃÃo à analisar as estratÃgias lingÃÃstico-discursivas desenvolvidas em letras de canÃÃes do frevo-de-bloco a partir da hipÃtese de que se trata de um gÃnero caracterizado pelo discurso persuasivo elaborado com base na Para alcanÃar esse objetivo primeiramente situamos nosso objeto de estudo na Ãrea da lingÃÃstica relaci
Publicado em: 2006
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22. A pratica de reflexão metadiscursiva : desenvolvimento de leitura do professor em formação / Meta discursive reflexions: teacher s literacy
The aim of this Applied Linguistics research is the reading development of low literacy students from the sixth term of Language Graduation of a private college in the inland of São Paulo State. This investigation analyses the meta-discoursive processes of these students in reading tasks of journalism texts at a didactic context which favored the co-relatio
Publicado em: 2005
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23. Os valores sociais e a argumentação no discurso da propaganda
Among several everyday discourses, the advertisement one is a vast research subject not only in Argumentative Semantics but also in other areas of the humanities. This study will point out the existent social values in advertisement discourse and the argumentative tools used by the sender to consolidate such values and to make the announcements more persuasi
Publicado em: 2004
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24. Palavra e sedução : uma leitura dos prefacios oitocentistas (1826-1881)
This work is the result of four years of researches, readings and reflections, in order to comprehend the reading images printed on Brazilian prefaces in the 19tb century. When reading prefaces, I suggest the analysis of three categories: profile of the readers, the image of the author and the construction of the romantic style during the first half of the 1
Publicado em: 2003