Olfato Utilizacao Na Publicidade
Mostrando 1-2 de 2 artigos, teses e dissertações.
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1. A imagem do cheiro: o paradoxo na publicidade de perfume
The current research approaches the comunicative modality we name: olfactory communication. We understand the perfume as a media form. We have investigated the history of the perfume in several civilizations and its use in the rituals. We have inserted some discoveries regarding the smell in the communication of the human being since their early age. As the
Publicado em: 2008
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2. Exploração do olfativo na publicidade da mídia impressa.
This dissertation investigated the insertion of olfactory sense on advertisement text structure. Since 2004 were selected aromatized ads placed on daily and weekly press media. The purpose was answer what is the hole of olfactory sense, how is it installed on the expression plane and contents plane, which are the sensible explorations, figutatives and manipu
Publicado em: 2006