Market Of The Luxury
Mostrando 1-12 de 13 artigos, teses e dissertações.
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1. The market strategies alternatives of an e-business start-up in Brazil
The e-business market is one of the fastest growing markets in Brazil, with e-business sales accounting for BRL 14.8 billion in 2010 and a growth of 40% per year (+1000% over the past 7 years). Sales-event clubs and collective bargaining websites are one of the most dynamic segments of the e-business market: the number of new players is increasing rapidly, w
Publicado em: 24/04/2012
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2. The challenges of repositioning an international brand : a case study on the hospitality industry
Much has been said in the literature about brand positioning, as well as about international branding and their importance on ever more competitive world marketplaces. Concerning repositioning, however, the literature is not extensive, and if the subject has been considered by a few scholars, it has been, as Ryan, Moroney, Geoghehan and Cunnigham (2007) note
Publicado em: 29/06/2011
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3. O consumo da pirataria na moda de luxo: o espelho de duas faces
The consumption of piracy in Brazil has grown rapidly, including this country being considered one of the largest consumer markets of counterfeit products in the world. At the same time, Brazil is also one of the top ten luxury markets in the world, producing a contradiction in relation to the luxury fashion products and piracy, arriving on shelves and the c
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 07/12/2010
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4. A arte na publicidade de uma marca de luxo
Through an interdisciplinary analysis of elements belonging to the fields related to the art and the history of the culture, this study seeks to investigate the interaction among art, publicity and luxury. From understanding the theory related to the de-aureateness of the artwork, proposed by Walter Benjamin - thinker of the School of Frankfurt - we have as
Publicado em: 2008
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5. A COMUNICAÇÃO DE MERCADO, O LUXO E A CONSTRUÇÃO DA MARCA MERCEDES-BENZ: TEMPO VERSUS CONCEITOS
The Mercedes-Benz brand is a brand legendary and is present in the imagination of the consumer when the subject is cars. A history major This Industry automobile exceeds 100 (1902- 2008) and A each day even more impressive with new models, synonym of Technology, Quality, Safety and luxury. This work visa analyse and understand the process of communication of
Publicado em: 2008
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6. Estratégias de marketing dos produtos de luxo no mercado brasileiro: um estudo no segmento de vestuário e acessórios
This study focuses in the identification of the marketing strategies used by companies in the luxury market of clothing and accessories of international brands that are consolidated in the Brazilian market. The objectives of this research are getting to know the vision of the executives about the concepts and features of luxury goods, especially the brands t
Publicado em: 2007
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7. Valores, benefícios e atributos percebidos pelas consumidoras de perfumes de luxo : uma análise por meio do modelo de cadeias meios-fim
The main objective of this study is to analyze the associative relation between values, benefits and attributes perceived by the consumers of luxury fragrances living in Curitiba (PR). For this purpose the methodology used was the Means-and-Chain Model proposed by Gutman (1982) developed through the Association Pattern Technique (APT). In order to enhance th
Publicado em: 2007
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8. A gestão da demanda na cadeia de suprimentos do setor hoteleiro brasileiro
The demand management is an emerging theme in the chain management knowledge field. What is aimed with the demand management is the fast and adequate integration of the needs originated from the market to the suppliers in a way to strategically balance and align the demand with the operacional capacity throught the supply chain and, consequently, the competi
Publicado em: 2007
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9. Projeto de arquitetura de interiores de lojas voltadas para o segmento luxo: um estudo de caso da rua Oscar Freire
Nowadays, the Brazilian economy is passing through a big turbulence, and the retail trade practice is getting more and more crowded. As it is getting worse finding opportunities to differentiate products, prices, promotions and locations, the retail traders are trying to transform their own store into a competitive differentiate, making it more attractive an
Publicado em: 2007
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10. As diferentes categorias dos hotéis da Rede Accor na cidade de São Paulo: as dimensões avaliativas dos folders do Hotel Formule 1 e do Hotel Sofitel São Paulo
The objective of this work is to examine the folders of two hotels that belong to the Hotel chain Accor: the Formule 1 Hotel and the Sofitel Sao Paulo Hotel an economic and a luxury hotel located in the city of Sao Paulo , in order to verify through the evaluative dimensions in terms of Lemke (1998), the differences of lexicogrammatical choices that accompli
Publicado em: 2006
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11. A formação da atitude na compra de produtos de luxo: um estudo na cidade de São Paulo
O estudo do comportamento do consumidor é uma ferramenta importante para a elaboração da estratégia das empresas que desejam conquistar o mercado no qual atuam, ao oferecer produtos que os consumidores desejam e necessitam. Dentre os vários fatores que constituem o comportamento do consumidor, a atitude possui um valor bastante significativo, pois pode
Publicado em: 2006
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12. O lado duro da vida fácil a exploração sexual de meninas adolescentes da periferia de Fortaleza-CE e o resgate da cidadania
The infant-juvenile sexual exploration is a world problem that uses children and adolescents for prostitution and lucrative ends, transforming them in mere goods, suspending the children s dreams and they are forced to turn women preconciously and stealing them the human dignity. This study had as general objective: to understand the meaning of to be adolesc
Publicado em: 2005