Market Communications
Mostrando 1-12 de 39 artigos, teses e dissertações.
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1. A comunicação organizacional e as relações de trabalho em cooperativas de economia solidária : a cultura simbólica tecendo a identidade e o imaginário dos cooperativados
This research, undertaken at the Agricultural Cooperative of Production and Commercialization Vida Natural Coopernatural, in Picada Café, called mountain region of Rio Grande do Sul, consists in a study about organizational communication and the working relationships in solidarity economy cooperatives. With a transdisciplinary construction, the main objecti
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 31/08/2012
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2. Processo de formação de estratégias de marketing na hotelaria paraibana
This paper aims to analyze the marketing strategies formation process in hotels, located in the city of João Pessoa. The strategy making process seeks to understand how they are formulated within the organizations, as well as changes occur throughout this process. To understand the strategies formation process, was used as a methodological procedure qualita
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 30/08/2011
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3. Liberdade de Expressão e os Mecanismos de Promoção do Pluralismo nos Meios de Comunicação Social / Free speech and the mechanisms that aiming to promote pluralism in the media
The purpose of this paper is to demonstrate that regulatory intervention aiming to promote pluralism in the media is consistent with the democratic order established by the Brazilian Constitution of 1988, and has a fundamental role in ensuring full exercise of the right to freedom of expression. We shall reveal hereinafter that the above proposal is in harmo
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 01/07/2011
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4. O peso das palavras, o choque dos ideais: uma análise crítica dos indicadores de sustentabilidade como critérios para a gestão da comunicação organizacional / The weight of words, the clash of ideals: a critical analysis of Indicators of Sustainability criteria for the management of Organizational Communication.
A new world order is demanding effectively differentiated postures, organizations from all sectors and spheres, accompanied by the growing surveillance society through mechanisms for evaluating their activities. In order to define ethical parameters have been and are being developed models of accountability of corporate activities. Through them, it is intend
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 23/03/2011
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5. A COMUNICAÇÃO DE MERCADO E OS BENS DE CAPITAL: estratégias e desafios do setor de equipamentos para construção
O setor de máquinas e equipamentos para construção civil utilizados em obras de grande porte tem uma participação expressiva tanto na economia brasileira como na cadeia produtiva da construção civil. Trata-se de um setor hipercompetitivo, composto por indústrias transnacionais que têm no marketing de relacionamento e nas estratégias B2B os principa
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 23/02/2011
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6. Pesquisa e desenvolvimento de biomateriais: estudo das inter-relações científicas, tecnológicas e normativas / Research and development of biomaterials: study of scientific, tecnological and regulatory inter relationship
The history of research and development of biomaterials and medical device has been shown the application of unsafe products on the market, which were the cause of deaths and injuries in patients. For that reason, it can be said that various sectors of industry, academic representatives, government regulation and quality control of products, are under increa
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 23/02/2011
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7. O consumo da pirataria na moda de luxo: o espelho de duas faces
The consumption of piracy in Brazil has grown rapidly, including this country being considered one of the largest consumer markets of counterfeit products in the world. At the same time, Brazil is also one of the top ten luxury markets in the world, producing a contradiction in relation to the luxury fashion products and piracy, arriving on shelves and the c
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 07/12/2010
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8. A ambigÃidade no princÃpio da complementaridade entre os sistemas de radiodifusÃo na CF: inoperÃncia regulatÃria, crise do Estado e domÃnio privado
The present research intends to dissert about possible conceptual problems in the principle of complementarity between the state, the public and the private systems of broadcasting established in the article 223 of the Federal Constitution. According to a legal, historical and political analysis, the article 223 may be considered both a tool in the struggle
Publicado em: 2009
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9. O processo de pesquisa publicitária na era da sociedade líquida: uma proposta hipermidiática / The process of advertising research in the era of liquid society: a hypermedia proposal
The objective of this dissertation is to analyze the relationship between current processes of advertising research and the language of hypermedia. From a methodological point of view, we undertake a systematic analysis of secondary sources on the relationship mentioned above, as well as an analysis of the primary documentation of proposals for the use of hy
Publicado em: 2009
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10. Estratégias organizacionais das empresas de grande porte localizaadas no estado de Santa Catarina / Organizational strategies adopted by companies of large size of Santa Catarina
Globalization and technological revolution changed the dynamics of organizational competition. The global competitive environment has become increasingly dynamic in recent decades. Some aspects of globalization, and the constant technological change, high volatility of capital, high level of innovation in the field of communications and the increasing compet
Publicado em: 2009
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11. A method for the evaluation of the Integrated Marketing Communications: a value-based marketing approach / Proposta de metodologia para a avaliação das Comunicações Integradas de Marketing : uma abordagem focada na gestão baseada em valor
The so called marketing controllable variables, which involve product portfolio, prices, distribution channels, communication and sales forces can have their performance evaluated by using many indicators attributable to each of them, establishing a relation between their results and marketing assets, such as costumer lifetime value and brand equity, marketi
Publicado em: 2009
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12. 3D routing with context awareness
The emergence of low-cost, wireless network interfaces in the market and the ever increasing growth in demand of mobile devices (such as SmartPhones, PDAs, Internet Tablets and Laptops) enabled scenarios where network services for mobile users may exist in an ad hoc fashion, with no pre-existing communications infrastructure. However, the creation of such dy
Publicado em: 2009