Managerial Image
Mostrando 1-5 de 5 artigos, teses e dissertações.
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1. Heritage signs and symbols in marketing actions: is a relationship possible? Considerations from the advertising of National Sweets Fair (Fenadoce) in Pelotas, RS, Brazil
Resumo Este estudo surgiu da necessidade de compreender se o marketing, pautado pela estra-tégia mercadológica, considera os signos e signos patrimoniais para a construção da marca e imagem no turismo. Na busca por responder este questionamento, a metodolo-gia utilizada foi a investigação exploratória de caráter qualitativa, desenvolvido por meio de
Rev. Bras. Pesq. Tur.. Publicado em: 15/04/2019
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2. Experiências de consumo e satisfação dos clientes no setor supermercadista: um estudo no interior do Estado de São Paulo / Consumer experience and customer satisfaction in supermarkets: a study in the interior of São Paulo
This research aimed to identify which elements of the consumer experience are more important for the formation of customer satisfaction in supermarkets in the interior of São Paulo. To achieve our objective, we opted for the operation of a field survey with a sample of 750 individuals chosen for convenience and stratified, and the criterion used to divide t
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 06/04/2011
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3. Cidadania corporativa e imagem empresarial: um estudo de caso em uma empresa de telecomunicações em Uberlândia/MG
The topic citizenship has been highly studied in the past few years, but few researches relate business social actions to a stronger corporative image. The purpose of this work is to identify how a companys social actions can strengthen its corporative image based on the studies of Maignan, Ferrell (2001) who show corporative citizenship according to legal,
Publicado em: 2005
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4. A aposentadoria é tempo de lazer e mudanças na família um estudo sobre a percepção da aposentadoria, hábitos de lazer e a relação com a família
This study aims to investigate habits related to leisure time, peoples self-perception regarding their retirement, leisure social networks and the changes occurred in the family of the urban retired person. The study surveyed 43 people, men and women, who have complementary private pension, and take part in two elders peoples associations of two companies wi
Publicado em: 2005
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5. O vitrinismo mediando racionalidades gerenciais modernas
The main aim of this research is to analize the participation of mediation of Vitrinismo in the modern managerial rationalities. Itâs focused the need of a deeper knowledge about the influence of communication through the "Vitrinismoâ as a mediator rationalities managerial of rattail of female adult clothing, influencing the process of choice of buying of
Publicado em: 2004