Luxury
Mostrando 25-36 de 60 artigos, teses e dissertações.
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25. The medicalization of conflict: consumption of anxiolytics and antidepressants in popular groups / A medicalização de conflitos: consumo de ansiolíticos e antidepressivos em grupos populares
This research shows an ethnographic experience on the use of antidepressant and anxiolytic medicines provided by a public pharmacy to the residents of an area formed by three sectors of the city of Ribeirão Preto-SP. This area was formed by popular houses, luxury houses and a shantytown, and covered by the Family Health Strategy, with the exception of part
Publicado em: 2009
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26. Usando o luxo, consumindo o espaço: uma investigação sobre as relações entre espaço, consumo de moda e luxo
O consumo de luxo no Brasil vem crescendo rapidamente, sendo inclusive este país considerado um dos 10 maiores mercados de luxo do mundo. Apesar de estar restrito a apenas 1% da população, o setor já movimenta U$ 2,5 bilhões anuais. Esta forte presença comercial estimula a análise acadêmica e teórica sobre o tema. Alguns estudos foram desenvolvidos
Publicado em: 2009
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27. Fashion before shoppings in Goiânia: the domestic boutique and the galerys glamour / A moda antes dos shoppings em Goiânia: a butique caseira e o glamour da galeria
The investigation called Fashion before shoppings in Goiânia: the domestic boutique and the galerys glamour aim the location of points of fashion consumption (shops, boutiques and galleries in Goiânia in the 70s decade, phase that already have no shoppings centers. The study, that rescue a feel of breath air in capital of Goiás in a time of deep transform
Publicado em: 2009
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28. Fashion before shoppings in Goiânia: the domestic boutique and the galerys glamour / A moda antes dos shoppings em Goiânia: a butique caseira e o glamour da galeria
The investigation called Fashion before shoppings in Goiânia: the domestic boutique and the galerys glamour aim the location of points of fashion consumption (shops, boutiques and galleries in Goiânia in the 70s decade, phase that already have no shoppings centers. The study, that rescue a feel of breath air in capital of Goiás in a time of deep transform
Publicado em: 2009
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29. Attitudes, emotions and behavior of purchase: a study with consumers of sophisticated products of luxury / Atitudes, emoções e comportamento de compra: um estudo com consumidores de produtos de luxo ou sofisticados
Very few product and services categories are as interesting for marketing professionals as luxury products. Such interest derives from luxurys capacity of embodying both social and individual meanings, as well as symbolic and emotional content. Admitting that luxurious objects can express human wishes and emotions, they are able to reveal aspects of consumer
Publicado em: 2008
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30. COMUNICAÇÃO DO LUXO, MODA E CONSUMO: REPRESENTAÇÕES DA TRADIÇÃO NA CULTURA CONTEMPORÂNEA / COMMUNICATION OF LUXURY, FASHION AND CONSUMPTION: PORTRAYALS OF TRADITION AMIDST CONTEMPORARY CULTURE
The objective of this research is to provoke new scholarly debate as it relates to the communication and the consumption of luxury goods. Parting from the analysis concerning key configurations on the uses of speeches and narratives of a group of native informers -producers and consumers of luxury goods -, it is intended to investigate a set of representatio
Publicado em: 2008
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31. A arte na publicidade de uma marca de luxo
Through an interdisciplinary analysis of elements belonging to the fields related to the art and the history of the culture, this study seeks to investigate the interaction among art, publicity and luxury. From understanding the theory related to the de-aureateness of the artwork, proposed by Walter Benjamin - thinker of the School of Frankfurt - we have as
Publicado em: 2008
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32. A COMUNICAÇÃO DE MERCADO, O LUXO E A CONSTRUÇÃO DA MARCA MERCEDES-BENZ: TEMPO VERSUS CONCEITOS
The Mercedes-Benz brand is a brand legendary and is present in the imagination of the consumer when the subject is cars. A history major This Industry automobile exceeds 100 (1902- 2008) and A each day even more impressive with new models, synonym of Technology, Quality, Safety and luxury. This work visa analyse and understand the process of communication of
Publicado em: 2008
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33. Estratégias de marketing das empresas do mercado de luxo: um estudo do ponto de vendas de vestuário e acessórios no Brasil
Esta dissertação visa conhecer de que modo o ponto de vendas está inserido nas estratégias de marketing das empresas de produtos de luxo de moda no Brasil, do ponto de vista do responsável de marketing das empresas e do gerente de suas lojas. Os objetivos da pesquisa foram os de conhecer como os executivos caracterizam seus clientes e segmentam seus mer
Publicado em: 2008
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34. Theater in Nursing: Teaching and Learning / Teatro na enfermagem: ensinando e aprendendo
Art instruction is conceived by many as a luxury, and characterized as leisure and recreation. However, the theater, once experienced, redeems individuality by materializing the ability to express oneself, which enlivens relationships between people and social groups. Wherever there is a human being there is acting (theater): that is, the human being is the
Publicado em: 2008
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35. O tráfico lícito no atlântico - importação de idéias no Brasil oitocentista: legado luso, desdobramentos e a relevância do cientificismo nos debates das elites dirigente e intelectual da geração de setenta
Fascinated by the continent where the caravels came from, the Brazilian dominant class was always seduced by the overseas culture, since it had been formed by the models of the colonizers. The XIX century was the one in which the national Brazilian state was constituted, but with it, lots of issues had also to be faced. In Brazil, philosophy was a luxury onl
Publicado em: 2008
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36. The luxury consumption: a study into wome`s experience in postmodernity / O consumo de luxo: uma compreensão da experiência de mulheres na pós-modernidade
This study aimed at understanding the significance of the consumption of luxury goods to women from the generation X, that is, born from 1968-1978 (SCHIFFMAN; KANUK,1997), residents of São Paulo, with a monthly household income over R$ 10.982,00 and that, in the last year, purchased at least three brands which they considered to be a luxury good. As a way t
Publicado em: 2007