Luxury Products
Mostrando 1-10 de 10 artigos, teses e dissertações.
-
1. The market strategies alternatives of an e-business start-up in Brazil
The e-business market is one of the fastest growing markets in Brazil, with e-business sales accounting for BRL 14.8 billion in 2010 and a growth of 40% per year (+1000% over the past 7 years). Sales-event clubs and collective bargaining websites are one of the most dynamic segments of the e-business market: the number of new players is increasing rapidly, w
Publicado em: 24/04/2012
-
2. MEANING OF POSSESSION OF A LUXURY GOOD: A STUDY ON MOTIVATIONS TO PURCHASE LOUIS VUITTON HANDBAGS / SIGNIFICADOS DA POSSE DE UM OBJETO DE LUXO: UM ESTUDO SOBRE AS MOTIVAÇÕES DE COMPRA DE BOLSAS LOUIS VUITTON
There are no limits when it comes to imagination to offer a total experience to customer in the luxury segment, from the welcome champagne offered at BMW dealerships reception to the exotic flavors of dinners offered to customers of Louis Vuitton. In Brazil, Louis Vuitton symbolizes an aspirational luxury, often purchased by those who seek status and want th
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 30/08/2011
-
3. O consumo da pirataria na moda de luxo: o espelho de duas faces
The consumption of piracy in Brazil has grown rapidly, including this country being considered one of the largest consumer markets of counterfeit products in the world. At the same time, Brazil is also one of the top ten luxury markets in the world, producing a contradiction in relation to the luxury fashion products and piracy, arriving on shelves and the c
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 07/12/2010
-
4. O ponto de vendas de produtos de luxo da moda de vestuário feminino no Brasil
Este artigo procura identificar como os pontos de vendas de produtos de luxo da moda de vestuário e acessórios estão configurados no Brasil. Com esse objetivo, aborda aspectos como a apresentação externa das lojas, o seu ambiente interno, o atendimento, as práticas de vendas e de manutenção dos clientes, o crédito, as embalagens e pacotes, além dos
Cadernos EBAPE.BR. Publicado em: 2010-09
-
5. Attitudes, emotions and behavior of purchase: a study with consumers of sophisticated products of luxury / Atitudes, emoções e comportamento de compra: um estudo com consumidores de produtos de luxo ou sofisticados
Very few product and services categories are as interesting for marketing professionals as luxury products. Such interest derives from luxurys capacity of embodying both social and individual meanings, as well as symbolic and emotional content. Admitting that luxurious objects can express human wishes and emotions, they are able to reveal aspects of consumer
Publicado em: 2008
-
6. Estratégias de marketing das empresas do mercado de luxo: um estudo do ponto de vendas de vestuário e acessórios no Brasil
Esta dissertação visa conhecer de que modo o ponto de vendas está inserido nas estratégias de marketing das empresas de produtos de luxo de moda no Brasil, do ponto de vista do responsável de marketing das empresas e do gerente de suas lojas. Os objetivos da pesquisa foram os de conhecer como os executivos caracterizam seus clientes e segmentam seus mer
Publicado em: 2008
-
7. Estratégias de marketing dos produtos de luxo no mercado brasileiro: um estudo no segmento de vestuário e acessórios
This study focuses in the identification of the marketing strategies used by companies in the luxury market of clothing and accessories of international brands that are consolidated in the Brazilian market. The objectives of this research are getting to know the vision of the executives about the concepts and features of luxury goods, especially the brands t
Publicado em: 2007
-
8. Projeto de arquitetura de interiores de lojas voltadas para o segmento luxo: um estudo de caso da rua Oscar Freire
Nowadays, the Brazilian economy is passing through a big turbulence, and the retail trade practice is getting more and more crowded. As it is getting worse finding opportunities to differentiate products, prices, promotions and locations, the retail traders are trying to transform their own store into a competitive differentiate, making it more attractive an
Publicado em: 2007
-
9. Regulation of Carbon Flow by Nitrogen and Light in the Red Alga, Gelidium coulteri1
The red alga Gelidium coulteri Harv. photosynthetically fixed [14C] bicarbonate at high rates under defined conditions in unialgal laboratory culture. The fixation rate and flow of photosynthate into various end products were dependent on the nitrogen status of the tissue. Plants fed luxury levels of nitrogen (approximately 340 micromolar) showed fixation ra
-
10. Culture and point of view
East Asians and Westerners perceive the world and think about it in very different ways. Westerners are inclined to attend to some focal object, analyzing its attributes and categorizing it in an effort to find out what rules govern its behavior. Rules used include formal logic. Causal attributions tend to focus exclusively on the object and are therefore of
National Academy of Sciences.