Luxury Consumption
Mostrando 13-15 de 15 artigos, teses e dissertações.
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13. Attitudes, emotions and behavior of purchase: a study with consumers of sophisticated products of luxury / Atitudes, emoções e comportamento de compra: um estudo com consumidores de produtos de luxo ou sofisticados
Very few product and services categories are as interesting for marketing professionals as luxury products. Such interest derives from luxurys capacity of embodying both social and individual meanings, as well as symbolic and emotional content. Admitting that luxurious objects can express human wishes and emotions, they are able to reveal aspects of consumer
Publicado em: 2008
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14. The luxury consumption: a study into wome`s experience in postmodernity / O consumo de luxo: uma compreensão da experiência de mulheres na pós-modernidade
This study aimed at understanding the significance of the consumption of luxury goods to women from the generation X, that is, born from 1968-1978 (SCHIFFMAN; KANUK,1997), residents of São Paulo, with a monthly household income over R$ 10.982,00 and that, in the last year, purchased at least three brands which they considered to be a luxury good. As a way t
Publicado em: 2007
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15. Valores, benefícios e atributos percebidos pelas consumidoras de perfumes de luxo : uma análise por meio do modelo de cadeias meios-fim
The main objective of this study is to analyze the associative relation between values, benefits and attributes perceived by the consumers of luxury fragrances living in Curitiba (PR). For this purpose the methodology used was the Means-and-Chain Model proposed by Gutman (1982) developed through the Association Pattern Technique (APT). In order to enhance th
Publicado em: 2007