Information Marketing
Mostrando 1-12 de 206 artigos, teses e dissertações.
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1. Food safety: relation between pesticides and poisoning
Abstract Brazil has worldwide relevance in agriculture, as well as being one of the largest consumers of pesticides. This reality associated with underreporting of poisonings, food sample data above the permitted limit of current legislation, possible pesticide flexibilities and increasing smuggling of these products. This study aimed to evaluate the marketi
Food Sci. Technol. Publicado em: 2021-03
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2. A COMPARISON OF HEDONIC AND UTILITARIAN DIGITAL PRODUCTS BASED ON CONSUMER EVALUATION AND TECHNOLOGY FRUSTRATION
Abstract This study explores how hedonic mobile applications (apps) compare to utilitarian apps in consumer evaluation. We posit that achieving a set of passionate consumers is a pre-cursor to product success in markets, whereas technology frustration is a negative hindrance to the product success. Also, we argue that technology frustration may act as a nega
JISTEM J.Inf.Syst. Technol. Manag.. Publicado em: 02/12/2019
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3. ABSORPTIVE CAPACITY OF SIGNALS CAPTURED FROM ENVIRONMENT FOR INNOVATION
RESUMO Objetivo: Descrever a capacidade absortiva (ACAP) de empresas industriais sergipanas, do segmento de confecção têxtil, para os sinais capturados do ambiente que indicam necessidade de inovação em resposta às mudanças do mercado. As bases teóricas da capacidade absortiva postulam que a empresa que desenvolve essa capacidade possui habilidade e
RAM, Rev. Adm. Mackenzie. Publicado em: 04/11/2019
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4. Identification and Analysis of the Fluoride Concentration in Toothpastes Intended for Children
Abstract Objective: To identify the commercially available toothpastes intended for children and their total soluble fluoride concentrations (TSF). Material and Methods: Twelve brands of toothpastes intended for children marketed in supermarkets and pharmacies were found and analyzed: Bitufo®; Colgate Smile®; Lilica Ripilica®; Even Baby®; Turma da Môn
Pesqui. Bras. Odontopediatria Clín. Integr.. Publicado em: 10/10/2019
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5. Percepção sobre mídia e comportamento na compra de alimentos: estudo com consumidores de dois municípios do sul de Minas Gerais
Resumo A mídia e as propagandas de alimentos representam hoje importantes estratégias para diferenciação, promoção e venda de produtos pelas indústrias. Dessa forma, estas podem exercer forte influência sobre o comportamento de compra e consumo do consumidor. Diante destas considerações, o objetivo deste trabalho foi avaliar a percepção de consum
Braz. J. Food Technol.. Publicado em: 08/08/2019
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6. Meiotic Behavior and Pollen Viability of Spondias mombin L.: Native Fruit Species of the Amazon
ABSTRACT Spondias mombin L. is a fruit species native to the Amazon with great marketing potential. The aim of this study was to examine the meiotic behavior and pollen viability of S. mombin. Flower buds at various developmental stages were collected for analyses of pollen viability, in vitro germination, and meiotic behavior. S. mombin is diploid with 2n =
Floresta Ambient.. Publicado em: 15/07/2019
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7. BABY FRIENDLY HOSPITAL INITIATIVE: 25 YEARS OF EXPERIENCE IN BRAZIL
RESUMO Objetivo: Descrever a experiência de 25 anos da Iniciativa Hospital Amigo da Criança (IHAC) no Brasil, cuja primeira unidade foi implementada em 1992. Métodos: Informações e dados foram obtidos em publicações nos sites da Organização Mundial da Saúde (OMS), do Fundo Internacional de Emergência para a Infância das Nações Unidas (UNICE
Rev. paul. pediatr.. Publicado em: 19/06/2019
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8. Rural tourism marketing: Lavender tourism in Turkey
RESUMO: Este estudo teve como objetivo compreender o marketing do turismo rural através dos olhos dos visitantes e discutir sua sustentabilidade. O que torna o marketing do turismo rural mais sofisticado e complexo é que ele é um marketing de serviços, associado a atividades agrícolas, condições naturais e áreas rurais, e os principais provedores nã
Cienc. Rural. Publicado em: 11/03/2019
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9. O uso de metodologias ativas de aprendizagem em MBA de marketing
Resumo Este artigo apresenta o relato de experiência de um estudo de caso único integrado que discute a aplicação de métodos ativos de aprendizagem. Seu objetivo é aprimorar o conhecimento sobre os benefícios e a operacionalização do planejamento e a aplicação de uma combinação de métodos ativos de ensino e aprendizagem em cursos de pós-gradua
Cad. EBAPE.BR. Publicado em: 2019-03
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10. Credibility, audacity and joy: Brand personalities that connect users to social media
Abstract The main purpose of this article is to evaluate the influence brand personality has on customer loyalty in the context of social networks as brands. We conducted a survey of 268 social networks users in Brazil and analyzed data through Structural Equation Modeling. As a result, brand personality dimensions Credibility, Audacity and Joy were found to
BAR, Braz. Adm. Rev.. Publicado em: 21/01/2019
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11. Monitoring mangrove crab Ucides cordatus Linnaeus, 1763 (Crustacea: Ucididae) landing in the Parnaíba River Delta: fishing characteristics, social and economic aspects
Abstract The century-old mangrove crab Ucides cordatus Linnaeus, 1763 harvesting is a traditional activity of Northeastern Brazilian coastal communities, who use it as food, source of income and cultural reference. The extractivism and marketing of this crustacean is essential for the socio-economic development of the states of Maranhão, Piauí and Ceará.
Nauplius. Publicado em: 01/11/2018
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12. Identification of risk factors affecting production of beekeeping farms and development of risk management strategies: A new approach
ABSTRACT The aim of this investigation was to determine risk factors affecting production of beekeeping farms in Igdir province of Turkey and to develop strategies in coping with these risks. Research was based on data collected through a questionnaire applied to 85 beekeeping farms registered to Igdir Beekeepers’ Union according to exact counting method.
R. Bras. Zootec.. Publicado em: 18/06/2018