Imagem Corporativa A Hotais Do Litoral Pernambucano
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1. Desempenho social empresarial e o gerenciamento de impressÃes de uma reputaÃÃo socialmente responsÃvel: um estudo em hotÃis do litoral pernambucano
This work presents a qualitative study of multiple cases, using as locus of research five hotels in Pernambuco coastline, in which was analyzed the relation between Corporate Social Performance (CSP), Organizational Impression Management (OIM) and Socially Responsible Intended Image. This relation was investigated based on the analysis of CSP, the identifica
Publicado em: 2009