Global Brand
Mostrando 13-21 de 21 artigos, teses e dissertações.
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13. Extensão vertical de marca
Em um mundo cada vez mais competitivo, onde a produção aponta para uma tendência de mobilidade global – aproveitando as oportunidades de eficácia produtiva, como os países asiáticos, e no Brasil, em regiões que oferecem incentivos fiscais e mão de obra barata, conforme Troiano (2006), o tema “valor de marca” é muito relevante para o posicionam
Publicado em: 2008
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14. AnÃlise experimental de sistemas de refrigeraÃÃo operando com R-290 e R-600a como fluidos refrigerantes alternativos
Refrigerants CFC (chlorofluorocarbons), as R-12, deplete the ozone layer which protects the surface of the earth, due to the presence of chlorine in their structure. The HCFC (hydrochlorofluorocarbons), as R-22, also have chlorine in their molecule and must be replaced as a refrigerant fluid. In Europe, brand new equipments are not produced with HCFC-22, sin
Publicado em: 2008
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15. Expressividades da marca global: um estudo de caso na Procter &Gamble
This research, which has the brand as central theme, aims to analyse how multinacional consumer-goods companies deal with the challenge of building global brands, by finding a balance between which brand elements (name, logo and package) can be global and which must be local. This objective is relevant once brands globalization is a growing fenomenon, and un
Publicado em: 2007
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16. Competição num mercado globalizado x fidelidade aos princípios cooperativistas: o caso SICREDI/RS / Competition at a global market X loyalty to the cooperative principles: sicredi rs case.
The credit cooperative has demonstrated an expressive growth in last decade in the State of Rio Grande do Sul, and, in this matter, the Sistema de Crédito Cooperativo SICREDI RS has contributed for this development considerably. SICREDI RS, which is constituted by 55 cooperatives and 447 branches, is present in more than 400 cities and has more than 700.000
Publicado em: 2007
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17. A construção de uma marca tendo como diferencial o esporte
Currently the companies search forms to increase this sales, to extend its market and to guarantee quality of this products or services for the consumers. These are daily in any place, either in the work, home or in a leisure place receiving advertising information from the companies which search to increase this sales. The sport marketing comes to be the fo
Publicado em: 2006
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18. A inserção do design nas indústrias de utensílios domésticos dos estados de Santa Catarina e Rio Grande do Sul
This report is part of the requirements for the Master of Sciences Degree in Management of the University of Blumenau (FURB). In the global scenery of consuming, new products are desired due to their design: visual aspect, easy of using and for satisfying hidden needs or expectations. These are the main aspects reviewed in the literature of marketing adminis
Publicado em: 2006
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19. A publicidade de marcas como instância legitimadora da sociedade de consumo
In an extremely competitive global economic market, where capitalism is driven by the cultural logic, a society of consumption strengthens itself. This society makcs through thc mediatic mediation, mainly starting fram the 90 s, makcs a trademark culture arise, a context on which the products anel the consumption start to be seen not exclusivelyas commerce,
Publicado em: 2004
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20. Quantifying cerebral blood flow: regional regulation with global implications
In 1948, Seymour S. Kety and Carl F. Schmidt published back-to-back papers in the JCI that are widely acknowledged as landmarks. Upon publication, the studies resolved a century-old debate, irrefutably demonstrating that cerebral blood flow is regionally regulated. The reported findings turned out to be so powerful in their implications that they provided th
American Society for Clinical Investigation.
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21. Health care delivery and the training of surgeons.
Most countries have mastered the art of cost containment by global budgeting for public expenditure. It is not as yet clear whether the other option, managed care, or managed competition will accomplish cost control in America. Robert Evans, a Canadian health care expert, remains skeptical. He says, "HMO's are the future, always have been and always will be.