Franquias De Alimentos
Mostrando 1-2 de 2 artigos, teses e dissertações.
-
1. Análise da relação franqueador-franqueado em redes de franquias de alimentos.
This dissertation investigates the organization architecture of franchise chains in Brazil, particularly in food franchising. We analyze the organizational architecture by means of a set of variables that allows to classify franchise chains in accordance with the typology of franchising generations, as it is usual in the franchising literature. In order to p
Publicado em: 2005
-
2. Ambiente institucional e organização de redes de franquias: uma comparação entre Brasil e França.
Franchise companies deal with a classical dilemma: how to reconcile the gains from the expansion of franchising with the potential cost of the brand name misuse by franchisees. This dissertation analysis this question under the institutional background, which differs from one country to another. It intends to explore the role of the formal and informal rules
Publicado em: 2004