Fotojorlalismo
Mostrando 1-1 de 1 artigos, teses e dissertações.
-
1. FRONTEIRAS E CONVERGÊNCIAS ENTRE PUBLICIDADE E FOTOJORNALISMO: ESTRATÉGIAS COMUNICACIONAIS DA IMAGEM PUBLICITÁRIA
This work aims to address some of the strategies of persuasion of advertising speech. From the perspective of its relation with journalism, mainly photojournalism, advertising tries to establish itself on strategies to make real and supposed evidence of the products qualities, which Floch means as advertising reference. Such strategies are based on figurativ
Publicado em: 2008