Escolha Em Situacao De Opcoes Similares
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1. O controle do comportamento de escolha: um modelo experimental do merchandising no ponto de venda / The control of the choice behavior: an experimental model of the point-of-purchase merchandising
One of the most used Marketing tools for the influence of the consumers` choice is the point-of-purchase merchandising, whith which one attempts to dettach the product in an universe of very similar options. From the behavioral analytical point of view the point-of-purchase merchandising could be seen as a stimulus control in which subjects (consumers) respo
Publicado em: 2006