Environmental Marketing
Mostrando 1-12 de 97 artigos, teses e dissertações.
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1. Soft figs shelf life increasing with and 1-methylcyclopropene and cold storage
ABSTRACT The best sensorial Brown Turkey figs for the fresh market are the ones harvested soft. However, at this maturity stage, they have a very short shelf life, from two to seven days, depending on environmental conditions, which make their marketing very difficult. This research’s goal was to increase the shelf life of soft 'Roxo de Valinhos' figs, a '
Revista Ceres. Publicado em: 2022
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2. Morally transgressive companies and sustainable guidelines: seeking redemption or abusing trust?
Abstract Purpose This study aims to evaluate the impact of a sustainable production action on consumer trust and purchase intention by a company involved in moral transgression and also analyze the effect on consumer trust and purchase intention if a company, after green marketing, is identified as greenwashing spreader. Design/methodology/approach This qu
RAUSP Management Journal. Publicado em: 2022
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3. Algumas pistas sobre o marketing ambiental pelo olhar da psicossociologia
Resumo Este ensaio teórico busca uma reflexão crítica sobre o marketing ambiental, pelo olhar da psicossociologia, para discutir sobre o conceito de ecosofia, enfocando como ocorrem os processos de agenciamento de enunciação de um “rizoma verde” na captura de modos de ser “ecológico” ou “ecopsicossocial”. Desta forma, o presente trabalho vi
Fractal, Rev. Psicol.. Publicado em: 20/12/2019
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4. How can Customer Analytics Capabilities Influence Organizational Performance? A moderated mediation analysis
RESUMO O presente trabalho propõe um modelo teórico para testar o relacionamento entre as Customer Analytics Capabilities e a orientação para o mercado com o desempenho organizacional, abarcando as capacidades de Marketing como um mecanismo mediador moderado pelo dinamismo ambiental. A contribuição principal do artigo está no teste dessa mediação em
BBR, Braz. Bus. Rev.. Publicado em: 19/08/2019
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5. BIOGENIC SYNTHESIS OF IMPORTANT ENVIRONMENTAL MINERALS: MAGNESIUM PHOSPHATE COMPOUNDS AND PERSPECTIVES
The ecological processes in which metabolites with industrial or medical applications are produced are of great importance. Magnesium plays many important roles in environmental and medical applications. Phosphorus is obtained by mining. It is estimated to have a very limited half-life and expected to be depleted as a resource in 100 years. Its recovery by m
Quím. Nova. Publicado em: 2018-05
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6. GREEN PRODUCTS: A CROSS-CULTURAL STUDY OF ATTITUDE, INTENTION AND PURCHASE BEHAVIOR
ABSTRACT Purpose: 1. to investigate if a difference is found between university students of both countries. 2. to provide an analysis of the attitudes, intentions, and behavior of Brazilian and Canadian university students regarding the purchase of green products. Originality/value: The relevance includes a cross-cultural study between Brazil and Canada an
RAM, Rev. Adm. Mackenzie. Publicado em: 2017-10
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7. Materials Selection for Sustainable Executive Aircraft Interiors
This study proposes a methodological guide to explore and select materials for executive aircraft interiors, contributing toward a perspective of materials requirements, indicators and strategies to design more environmentally sustainable products. This was motivated by the signs from the aviation industry to reduce its environmental impact and the permanent
Mat. Res.. Publicado em: 11/03/2016
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8. La reinvención de la autenticidad en el contexto de la mercantilización neoliberal
Since the last decades of the past century, the empirical evidence of the natural limits to growth being overstepped (Garcia, 2004) supposed an increase in environmental awareness and led to a search for answers of different kinds. The concept of 'Parque Natural' (Natural Park) is registered in this context as an attempt to preserve certain areas. In its neo
Sociologias. Publicado em: 2014-04
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9. Analysis of moisture content, acidity and contamination by yeast and molds in Apis mellifera L. honey from central Brazil
The development of mold of environmental origin in honey affects its quality and leads to its deterioration, so yeasts and molds counts have been used as an important indicator of hygiene levels during its processing, transportation and storage. The aim of this study was to evaluate the levels of yeasts and molds contamination and their correlation with mois
Braz. J. Microbiol.. Publicado em: 2013-09
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10. Drogas de abuso em águas naturais e residuárias urbanas: ocorrência, determinação e aplicações forenses
Drugs of abuse are commonly used outside medical or legal settings where their production, marketing and consumption are subject to legal summons and/or intervention. Classified as emerging contaminants, these substances have been recently detected in samples of environmental concern, such as waters and wastewaters. This review presents the state-of-the-art
Quím. Nova. Publicado em: 2013
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11. A adoção de sistemas de avaliação ambiental de edifícios (LEED e Processo AQUA) no Brasil: motivações, benefícios e dificuldades / The adoption of environmental assessment systems of buildings (LEED e Process AQUA) in Brazil: motivations, benefits e difficulties
The building environmental assessment systems over the world are employing increasingly and we can find several studies concerning this subject. Many authors and websites emphasize the benefits of LEED and Process AQUA, but few discuss quantitatively the impacts, difficulties and reasons for its adoption, showing thus the need and importance of research like
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 22/08/2012
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12. Energetic use of wood waste in one center for the production of red ceramics in São Paulo State / Uso energético de resíduos madeireiros em um pólo de produção de cerâmicas vermelhas do Estado de São Paulo
The use of forest biomass is an important alternative of renewable energy source, economic, technical and environmentally viable, fighting for space with other energy sources, more expensive or non-renewable, such as natural gas, electricity, diesel and LPG. Within the industrial sector, biggest consumer of biomass energy, the segment of red ceramics represe
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 22/08/2012