Enterprise Strategy
Mostrando 25-36 de 86 artigos, teses e dissertações.
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25. As parcerias público-privadas nas escolas públicas estaduais de Uberlândia (1995-2008)
This study is inserted in the Line of Research named Politics and Management in Education, from the Program of Post-Graduation in Education, of the Federal University of Uberlândia. We investigate the public-private relation between the private initiative and the state schools of Basic Education of the City of Uberlândia-MG. The objective is to understand
Publicado em: 2009
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26. Gestão da satisfação e fidelidade do cliente : um estudo dos fatores que influenciam na satisfação e fidelidade dos clientes corporativos de telefonia celular / Management of customes satisfaction and loyalty: a study of factors influencing the satisfaction and loyalty to corporate customer of mobile service telephony
The competition in the telecommunications industry has grown in Brazil since the privatization, forcing companies that are active in the market to a growing commitment to quality products and services in order to survive. In this context, this work aims to understand the main factors that influence the degree of satisfaction exists in respect of a mobile ope
Publicado em: 2009
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27. Lumber companies with forest certification and green marketing: comunicacionais strategies of the Cikel group / Empresas madeireiras com certificação florestal e marketing verde: estratégias comunicacionais do grupo Cikel
In the nineties, the politics of forest administration in Brazil started to be determined by the hegemonic speech of the sustainable development. Pressed by environmentalists and other social agents, the companies are guided, through market influences, to reduce the predatory actions to the environment. With that, non-governmental organizations (NGOs) joined
Publicado em: 2009
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28. The competence accumulation process in the technology transference strategy
The present article evaluates and measures the technological competence accumulation in an automation area enterprise to distribution centers, Knapp Sudamérica Logistic and Automation Ltd, in the interval of the technology transference process previous period (1998-2001) and during the technology transference process (2002-2005). Therefore, based on an indi
BAR - Brazilian Administration Review. Publicado em: 2008-06
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29. Contribuição do sistema de gestão empresarial (SGE) à efetivação da estratégia de produção
This work assumes that the success of an enterprise can be reached out more easily if the strategic hierarchies are respected. Thus, the decisions referring to the operational area ought to follow the paths proposed by the operation strategy, which should be subordinated to and coherent with the corporative strategy. Having this as a main basis, this study f
Publicado em: 2008
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30. A gestão da informação sob a luz do Enterprise Content Management (ECM): um estudo de caso em uma universidade pública
This work involves the organization and content perspectives on Enterprise Content Management (ECM) framework. The case study at the Federal University of Rio Grande do Norte was based on ECM model to analyse the information management provided by the three main administrative systems: The Integrated Management of Academic Activities (SIGAA), Integrated Syst
Publicado em: 2008
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31. Um modelo para a formulaÃÃo de estratÃgia competitiva: o caso do setor de saÃde suplementar
The usage of quality at health services should go beyond legal, normative and just technical issues when talking about supplemental health practices. Thinking about how to describe the manifest of the health services system for quality, from developing a quality model that fits as an instrument for supplemental health companies. The detached is that the serv
Publicado em: 2008
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32. Perspectivas para Os Direitos Autorais na Execução Pública no Brasil
The objective of this thesis is to glimpse new scenarios for performing rights collection in Brazil. Composers, artists, entrepreneurs and copyright users were interviewed in order to verify the reality of the performing rights collection and to construct prospectives scenarios for this sector. This thesis used aspects based on parameters and criteria of col
Publicado em: 2008
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33. Estratégias jurídicas como instrumento de vantagem competitiva a experiência da privatização do BANESPA Banco do Estado de São Paulo.
O presente trabalho versa sobre a análise e verificação das estratégias jurídicas como recurso de vantagem competitiva, segundo o modelo Resource Based View (RBV). Para tanto, partimos de uma pesquisa bibliográfica calcada na percepção do direito e das estratégias jurídicas segundo a óptica transversal da escola Law and Economics, abordando concei
Publicado em: 2008
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34. Responsabilidade social empresarial: modalidades e grau de participação em meios de hospedagem em Ponta Negra, Natal/RN / Enterprise social responsability: modalities and degree of participation in ways of lodging in Ponta Negra, Natal/RN
Tem como objetivo investigar e analisar as estratégias desenvolvidas por empresas de meios de hospedagem com fins de responsabilidade social no Rio Grande do Norte (RN). Para tanto, levantou dados junto à Secretaria de Turismo do Município de Natal, à Secretaria de Turismo do RN e aos cadastros das empresas dos meios de hospedagem no bairro de Ponta Negr
Publicado em: 2008
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35. METRICS, Model for Eliciting Team Resources and Improving Competence Structures : a socio-technical treatise on managing customer professionals in software projects for enterprise information systems
It is still not common in research on software quality to delve into non-technical issues. In the particular case of implementing customized information systems software (CISS), the field is also not completely aware of the importance of managing customers with a formal and objective set of measures that account for their responsibility in projects. CISS pro
Publicado em: 2008
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36. Educação ao longo da vida: a eterna obsolescência humana
This study discusses the historical roots of the idea lifelong learning proposed as the central guiding principle behind a new model of education for the twenty first century, defended and disseminated by UNESCO and the European Union. Using document analyses, it was possible to grasp the justifying arguments, the elements which make it a political strategy
Publicado em: 2008