Electoral Communication
Mostrando 13-19 de 19 artigos, teses e dissertações.
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13. Os jingles políticos desvelados pela semiótica : uma proposta pedagógica
The aim of this research is to analyses, through Greimas semiotics theory, the sense of combined musical texts, formed by verbal and not-verbal languages. This conception consists of three levels: Basic, Narrative and Discourse, which are distinct but interrelated among themselves. After that, a inter-semiotics comparison is made with the results achieved fr
Publicado em: 2007
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14. BACK IN THE PRESIDENCY: GETULIO VARGAS´S STRATEGY OF PROPAGANDA IN THE 1950 ELECTIONS / GETÚLIO VARGAS VOLTA AO CATETE: A ESTRATÉGIA DE PROPAGANDA VARGUISTA NAS ELEIÇÕES DE 1950
This research is about Getulio Vargas´ presidential elections campaign, in 1950. Vargas, who had reached presidency twice through coups and once through indirect elections, became once again president in 1950, due to an intelligent and modern campaign. During a couple of months, his entourage visited more than 50 cities and the Federal District, establishin
Publicado em: 2007
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15. O papel social da ouvidoria como garantia de um serviÃo pÃblico de melhor qualidade: a proposiÃÃo de um modelo para o DETRAN-AL
The contemporary citizen has been extending its questionings about the governmentâs performance and administration and exerting bigger influence in the context of the government-user interaction, which favors the emergence of a new society configuration, more participative and operating and that opines on the organization of its own collective. Therefore, t
Publicado em: 2007
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16. Em pauta, as eleições : análise da cobertura eleitoral da FSP e OESP nas eleições de 2002 em São Paulo.
The present dissertation made a study of case about medias covering over the paulistas government elections of 2002. Therefore, we made use of the newspapers Folha de S. Paulo and O Estado de S. Paulo in two specific dimensions of bibliographical analysis: 1) the impact of medias on political representation and electoral debate; and 2) the centrality of mass
Publicado em: 2006
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17. Reception: heterogeneities and negotiations of senses. The political journalism and the readers of the weekly magazines / Recepção: heterogeneidades e negociações de sentidos. O jornalismo político e os sujeitos leitores das revistas semanais
This research has as objective to investigate the readers of the weekly magazines of general and current affairs, Veja and Época, their way to appropriate the speeches of the printed journalism, bearing in mind the capacity of those readers to assimilate, to negotiate and even, eventually, to subvert the meanings communicated by the weekly publications. For
Publicado em: 2006
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18. Campanhas eleitorais brasileiras na internet
Electoral campaigns have moved into a new space formed by the World Wide Web, the Internet. This dissertation analyzes the use of websites in election campaigns in Brazil in the years 1998, 2000 and 2002. In these years mayoral, state governors and presidential campaigns were analyzed. The dissertation also discusses the role of the mass media, and in partic
Publicado em: 2005
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19. Requalificação da política pela mídia: o papel do telejornal nas eleições de 2002
The requalificação of the contemporaneous electoral political process happens by the implement of a mechanism group from an specific midiatic locus named Television News, allowed by the midiatization process phenomenon of the midiatic camp. To demonstrate this movement effect realized by the journalistical space, our research was divided in three parts. Th
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 19/05/2003