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13. Fatores críticos de sucesso na corretagem de ações pela internet na visão do investidor: um estudo exploratório
The aim of this study is to investigate, under the perspective of the investor, the determinant factors for the success of the stock brokerage process over the Web, through financial portals in the Brazilian Internet. This study is based on a theoretical framework which shows the evolution of the electronic commerce all over the world, and, specially, in Bra
Publicado em: 2002