Cooperation In The Small Retail
Mostrando 1-4 de 4 artigos, teses e dissertações.
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1. Sectorial innovation systems : an application of the concept in the brazialian and french fluid milk production chain
The aim of this study is to test a new framework in order to evaluate some fundamental institutional, technological and organizational factors in the innovation process carried out by food processing firms. We use case studies and the sectoral innovation system - SIS approach to give evidence about the innovation process carried out by fluid milk processors
Publicado em: 2010
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2. Redes de cooperação no pequeno varejo : a construção social dos mercados de hortifrutigranjeiros no Rio Grande do Sul
O presente trabalho investigou os principais fatores que levaram parte dos pequenos comerciantes do varejo alimentar a construírem redes de cooperação, a influência destas organizações na estruturação dos varejos locais e as repercussões destes processos sobre os produtores e a produção local de hortigranjeiros (FLV). Buscou-se na sociologia econ�
Publicado em: 2010
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3. RELATIONSHIP MARKETING APLLIED IN COOPERATION NETWORK: THE CASES OF MANIA SUL NETWORK AND CONSTRUMAIS NETWORK / MARKETING DE RELACIONAMENTO APLICADO A REDES DE COOPERAÇÃO: OS CASOS MANIA SUL E CONSTRUMAIS
In the present study, relationship marketing actions have been approached from the symbiosis of the models described by Vavra (1993) and Souza (1997) in two groups of small retail sale companies together in a cooperation net. The nets Construmais and Mania Sul", which work as a construction material store and a supermarket store, respectively, have been stud
Publicado em: 2007
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4. Avaliação de relacionamentos no canal de distribuição de produtos de mercearia básica.
The shift of power inside distribution channels and the need for adapting to constant consumer market changes have led enterprises to seek alternatives in order to face that new environment. Suppliers pursue to adapt themselves to the increasing power of large retail groups, while the latter need to adapt themselves to the growth of business networks compose
Publicado em: 2005