Consumers Value
Mostrando 1-12 de 160 artigos, teses e dissertações.
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1. Morally transgressive companies and sustainable guidelines: seeking redemption or abusing trust?
Abstract Purpose This study aims to evaluate the impact of a sustainable production action on consumer trust and purchase intention by a company involved in moral transgression and also analyze the effect on consumer trust and purchase intention if a company, after green marketing, is identified as greenwashing spreader. Design/methodology/approach This qu
RAUSP Management Journal. Publicado em: 2022
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2. Chemical and antioxidant characterization, sensory and shelf-life analysis of cereal bars with almonds from pequi (Caryocar brasiliense Camb.)
Abstract The study aimed to know how almonds from Pequi (Caryocar brasiliense Camb.), a byproduct of this fruit from Brazilian Cerrado, can be used to improve value to cereal bars. To respond to this question, the study characterized pequi almonds and cereal bars with pequi, and evaluate sensory acceptance. The preparation of cereal bars enriched with pequi
Food Sci. Technol. Publicado em: 2021-06
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3. Study on the sensory acceptance and check all that apply of mixed juices in distinct Brazilian regions
Abstract Fruit juices are on the rise, due to the search new mixes, flavors and nutritional value. This research investigated the acceptance and sensory profile of mixed juices. Sixteen (16) mixed juices with caja, umbu, cocoa and mango flavors were studied, using acceptance and check-all-that-apply (CATA) tests in different cities (n = 226). Juices A1 and D
Food Sci. Technol. Publicado em: 2020-12
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4. The effect of facial expression on emotional contagion and product evaluation in print advertising
Abstract Purpose The purpose of this paper is to investigate the emotional contagion theory in print ads, and expand the literature of smiling to different type of smiles and gender congruency. Emotional contagion happens when an emotion is transferred from a sender to a receiver by the synchronization of emotions from the emitter. Drawing on emotional cont
RAUSP Manag. J.. Publicado em: 2020-09
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5. Survival analysis and cut-off point to estimate the shelf life of refrigerated fish burgers
Abstract The consumption of fish in Brazil is below the world average. In order to change this scenario, considering the high nutritional value of this meat, one of the strategies is to turn fish into a convenient product, such as burgers. Since fish burgers are not yet established in the market, it requires investigation of the shelf life. To that end, surv
Food Sci. Technol. Publicado em: 2020-03
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6. Satisfaction and attitudinal responses: indirect effects of involvement and reputation
Abstract Purpose The purpose of this paper is to identify the influence of the company’s reputation and individual consumer involvement in the relationship between satisfaction, loyalty and willingness to pay more for a product. Design/methodology/approach The method used is quantitative, by means of a survey with real consumers of automotive services of
RAUSP Manag. J.. Publicado em: 2020-03
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7. The quest for achieving United Nations sustainability development goals (SDGs) A dialogue with Huaccho Huatuco and Ball
Abstract Purpose The purpose of this paper is to identify the influence of the company’s reputation and individual consumer involvement in the relationship between satisfaction, loyalty and willingness to pay more for a product. Design/methodology/approach The method used is quantitative, by means of a survey with real consumers of automotive services of
RAUSP Manag. J.. Publicado em: 2020-03
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8. Exploring consumers’ knowledge and perceptions of unconventional food plants: case study of addition of Pereskia aculeata Miller to ice cream
Abstract Unconventional food plants (UFPs) are by definition little known and infrequently consumed by population, although are recognized as having high nutritional value and economic potential. The objective was to assess the knowledge about UFPs by the population in the southwestern region of the state of Paraná, Brazil; and more particularly to evaluate
Food Sci. Technol. Publicado em: 2020-03
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9. Determining Factors Affecting Consumer’s Decision to Purchase Organic Chicken Meat
ABSTRACT In the present study, the effect of consumers’ perception levels (product, price, and benefit perception), consciousness levels (health, environment, and animal welfare), and sociodemographic characteristics on the purchase decision of organic chicken meat were examined.Logistic regression analysis was used to determine the relationship between th
Braz. J. Poult. Sci.. Publicado em: 20/12/2019
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10. Proposta de modelo para captação de patrocinador em eventos de corrida de rua
Resumo O objetivo foi identificar o perfil de patrocinador que mais agrega valor aos eventos de corrida de rua, e com isso, propor um modelo que auxiliaria os organizadores de eventos da modalidade na captação desses patrocinadores. Para isso foi proposto uma metodologia de caráter exploratório e quantitativa. Foram entrevistados 407 participantes de eve
Rev. Bras. Ciênc. Esporte. Publicado em: 13/12/2019
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11. Survival analysis and cut-off point to estimate the shelf life of refrigerated fish burgers
Abstract The consumption of fish in Brazil is below the world average. In order to change this scenario, considering the high nutritional value of this meat, one of the strategies is to turn fish into a convenient product, such as burgers. Since fish burgers are not yet established in the market, it requires investigation of the shelf life. To that end, surv
Food Sci. Technol. Publicado em: 28/11/2019
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12. Exploring consumers’ knowledge and perceptions of unconventional food plants: case study of addition of Pereskia aculeata Miller to ice cream
Abstract Unconventional food plants (UFPs) are by definition little known and infrequently consumed by population, although are recognized as having high nutritional value and economic potential. The objective was to assess the knowledge about UFPs by the population in the southwestern region of the state of Paraná, Brazil; and more particularly to evaluate
Food Sci. Technol. Publicado em: 11/11/2019