Consumers Attitude
Mostrando 1-12 de 29 artigos, teses e dissertações.
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1. Increasing Consumers’ Hypermarket Visit Intention through Cause-Related Marketing: A Perspective from the Theory of Planned Behaviour
Resumo Objetivo: Este estudo pretende abranger os fatores que afetam a intenção dos consumidores de participar de um marketing relacionado a uma causa (MRC) e como o MRC influencia sua intenção de visitar os hipermercados na Malásia. Metodologia: Por meio de um questionário respondido pelo próprio entrevistado e utilizando uma técnica de intercepta
Rev. bras. gest. neg.. Publicado em: 23/09/2019
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2. Effects of Corporate Social Responsibility on consumer brand loyalty
Resumo Objetivo: Este trabalho analisa a influência das associações de RSC na lealdade em relação à marca. Propomos um modelo teórico que inclui o papel mediador da percepção da marca, atitude em relação à marca e satisfação do cliente no efeito da RSC sobre a lealdade, medida como um construto reflexivo de segunda ordem. Metodologia: Propom
Rev. bras. gest. neg.. Publicado em: 23/09/2019
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3. ATTITUDES TOWARDS PEOPLE WITH DRUG USE OF RESIDENTS OF AN URBAN COMMUNITY, LEON, NICARAGUA
RESUMO Objetivo: determinar atitudes de moradores urbanos de uma comunidade de León, Nicarágua, sobre os usuários de drogas. Método: estudo transversal com 121 pessoas, entre 18 e 65 anos, pesquisadas aleatoriamente com inventário de Atitude Multidimensional. Resultados: a escala global de atitudes mostrou atitudes negativas em relação à maconha e
Texto contexto - enferm.. Publicado em: 18/07/2019
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4. GREEN PRODUCTS: A CROSS-CULTURAL STUDY OF ATTITUDE, INTENTION AND PURCHASE BEHAVIOR
ABSTRACT Purpose: 1. to investigate if a difference is found between university students of both countries. 2. to provide an analysis of the attitudes, intentions, and behavior of Brazilian and Canadian university students regarding the purchase of green products. Originality/value: The relevance includes a cross-cultural study between Brazil and Canada an
RAM, Rev. Adm. Mackenzie. Publicado em: 2017-10
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5. Consumers’ attitude and opinion towards different types of fresh cheese: an exploratory study
Abstract Fresh cheese stands out for its tradition and widespread consumption in Brazil. However, there is a lack of information on motivation towards the consumption of available fresh cheeses in the Brazilian market. Focus group sessions were used to explore consumers’ attitude and opinion about fresh cheese. Products with different characteristics were
Food Sci. Technol. Publicado em: 20/06/2016
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6. The effects of trust transference, mobile attributes and enjoyment on mobile trust
Trust is essential in building relationships. In mobile commerce, as in electronic commerce, trust is even more valuable given the absence of human contact and direct observation of the service provider. Despite the importance of trust for mobile commerce, there has been little academic effort to study the relationships between mobile devices unique componen
BAR, Braz. Adm. Rev.. Publicado em: 2015-03
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7. IMPACT OF COUNTRY IMAGE DIMENSIONS ON CONSUMERS ATTITUDES: DIFFERENCES ACROSS PRODUCT CATEGORIES / IMPACTO DAS DIMENSÕES DA IMAGEM DO PAÍS DE ORIGEM NA ATITUDE DOS CONSUMIDORES: DIFERENÇAS ENTRE CATEGORIAS DE PRODUTO
Although quite a lot of research has been conducted on the effect of country-of-origin on consumers¿ attitudes towards foreign products, this study moves a step beyond. First, we follow Roth and Diamantopoulos¿ (2009) recommendation to disentangle country image in terms of its cognitive and affective dimensions, while treating the conative dimension (e.g.,
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 10/08/2011
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8. Atitude do consumidor em relação à certificação voluntária da segurança dos alimentos em restaurantes comerciais, município de Campinas-SP / Consumer attitudes with respect to voluntary certification of food safety in commercial restaurants, municipality of Campinas - SP
O consumo alimentar fora de casa é relevante para vários segmentos populacionais. Paralelamente, a ocorrência de doenças transmitidas por alimentos representa um problema de saúde pública, tanto em países desenvolvidos como em países em desenvolvimento. Os restaurantes são frequentemente indicados como locais de ocorrência desse tipo de doenças e
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 08/07/2011
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9. Desenvolvimento de bolo de cenoura sem glúten com sacarose e diet e estudo do impacto do edulcorante no perfil sensorial e na aceitação do consumidor / Development of gluten-free carrot cake with sucrose and diet and study on the impact of sweeteners and sensory profile consumer
t: Changes in food process and the higher demand for foods that have health benefits, besides high sensory and nutritional quality, make new-products development necessary. This study aimed to develop different formulas of glutenfree carrot cake with maize oil and traditional carrot cakes with wheat flour and maize oil or palm oil. Acceptance by consumers, t
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 07/07/2011
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10. Does humor work in advertising of pharmaceutical products?
This thesis aims to evaluate whether humorous television commercials (TVCs) work for non-prescription drugs, known as “over-the-counter” (OTC). The construct humor in advertising is controversial since it involves complex and broad typology, and depends on the audience characteristics. Several studies within different product categories indicated that so
Publicado em: 07/07/2010
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11. A INFLUÊNCIA DO GREEN MARKETING NA ESTRATÉGIA COMPETITIVA DE EMPRESAS BRASILEIRAS / THE INFLUENCY OF GREEN MARKETING IN THE COMPETITIVE ESTRATEGY OF BRAZILIAN COMPANIES
The widely accepted concept of sustainability affects people, governments and enterprises in different ways and requires the incorporation of new strategies. This dissertation aims to investigate the Green Marketing strategies adopted by Brazilian companies listed in the Business Sustainability Index of the São Paulo Stock Exchange (BOVESPA) and what is its
Publicado em: 2010
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12. Atitude do consumidor em relação às marcas próprias de supermercados: um estudo exploratório / Consumers attitude towards supermarkets own brands: an exploratory study
The retail sector is going through major changes due in order to meet efficiently and effectively the demands of the consumer in a highly competitive environment. Thus, the creation and implementation of strategic actions that provide competitive differentials for retailers have become essential in the day to day of retailing. The adoption of own brands in t
Publicado em: 2009