Consumer Relationship
Mostrando 13-24 de 159 artigos, teses e dissertações.
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13. Sports Mega-Event Sponsorship: The Impact of FIFA Reputation and World Cup Image on Sponsor Brand Equity
Abstract The present study investigates the influence the organizing body’s reputation has on the image of a sports mega-event and on the mega-event sponsors’ consumer-based brand equities. The study's main theoretical references are Associative Network Theory (Collins & Loftus, 1975) and Schema Theory (Axelrod, 1973), both about the functioning of the h
BAR, Braz. Adm. Rev.. Publicado em: 02/05/2019
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14. Humor Incongruente, Efetividade da Propaganda e as Mulheres: Um Experimento no Facebook
Resumo O objetivo deste trabalho é analisar como propagandas com humor incongruente veiculadas no Facebook atuam no engajamento, nas atitudes e na intenção de compra das consumidoras brasileiras. Um experimento realizado no Facebook, com 269 consumidoras brasileiras, permitiu testar se a presença de humor incongruente influencia a efetividade das propaga
Rev. adm. contemp.. Publicado em: 2019-02
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15. Consumo de Jornal Impresso e Online: Impresso é Status, Online é Facilidade
Resumo O jornal online tem demonstrado crescente utilização, podendo representar um potencial risco para o mercado de jornal impresso. Para investigar este mercado, o estudo objetiva avaliar como variáveis motivacionais (i.e., valores humanos e axiomas sociais) e os julgamentos afetivo e racional influenciam, comparativamente, o uso de jornal impresso e o
Rev. adm. contemp.. Publicado em: 2019-02
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16. Cultural Meanings and Consumers' Discourses about Their Brand Abandonment
Abstract Although we know a lot about how brand meanings are created and perpetuated in relation to and through cultural discourses, remarkably little work has been done in the marketing field to develop a better comprehension as to how brand meanings are enacted through distancing behaviors, such as brand abandonment. In the marketing literature, abandonmen
BAR, Braz. Adm. Rev.. Publicado em: 29/03/2018
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17. Effect of Nostalgia on Customer Loyalty to Brand Post-Merger / Acquisition
The main objective of this study is to identify the effect of nostalgic feelings on consumer loyalty to the prevailing brand following the extinction of a brand in a merger/acquisition process. We also propose an explanatory model of the relationships between tests of relevant constructs. Based on a review and theoretical reflection on the constructs under s
BAR, Braz. Adm. Rev.. Publicado em: 2016-03
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18. MARKETING DE RELACIONAMENTO (CRM): ESTADO DA ARTE, REVISÃO BIBLIOMÉTRICA DA PRODUÇÃO NACIONAL DE PRIMEIRA LINHA, INSTITUCIONALIZAÇÃO DA PESQUISA NO BRASIL E AGENDA DE PESQUISA
RESUMOJá é consensual entre os principais autores da área de customer relationship management (CRM) ou marketing de relacionamento, a relevância da gestão estratégica do relacionamento entre as organizações e seus clientes, especialmente em um contexto de competitividade recrudescente. Destarte, este estudo enseja desenhar um panorama dos estudos sob
RAM, Rev. Adm. Mackenzie. Publicado em: 2015-10
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19. Moderating Effects of Sales Promotion Types
This paper aims to analyze the influence sales promotion types have on the relationship between perception of financial risk and perception of utilitarian and hedonic value on consumer purchase intentions. To this end, an experiment was conducted involving 589 participants divided into two groups defined by distinct scenarios in which the sales promotion typ
BAR, Braz. Adm. Rev.. Publicado em: 2015-06
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20. Stakeholder Management Capability and Performance in Brazilian Cooperatives
ABSTRACT Objective: The aim of this paper is to relate Stakeholder Management Capability (SMC) to economic-financial and social-environmental performance. Design/methodology/approach: Data collection occurred in 26 states and the Federal District of Brazil. There was validation of 171 questionnaires answered at the strategic and tactical levels in the co
Rev. bras. gest. neg.. Publicado em: 2015-04
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21. Ethical proceedings against dentists in Espírito Santo for infringements to the code of dental ethics
Just like any other profession, dentistry requires ethical and moral responsibilities that must be fulfilled, and the duty of every professional is to meet his obligations under the law. In light of the Código de Ética Odontológica (CEO - Code of Dental Ethics), this research aims to expound on the ethical violations committed by dentists in their practic
Braz. oral res.. Publicado em: 09/05/2014
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22. A definição do sortimento-profundidade nos supermercados brasileiros: influência nas vendas e critérios utilizados / The definition of in-depth assortment supermarkets Brazilians: influence on sales and criteria used
Even before the heating of the Brazilian economy in recent years, the past decade was marked by a growing number of products launched in the mass consumer market, the vast majority not having survived a year of existence. At the same time the Brazilian consumers are presented with greater purchasing power, increased consumer expectations and increased access
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 30/11/2012
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23. A responsabilidade processual penal pelo produto que cause perigo de lesão ao consumidor: a prova suficiente
This paper aims to identify the sufficient evidence in the context of the criminal procedure responsibility for the product that may cause damage to the consumer. The subject is relevant once the Criminal Law expansion in the risk society requires a new regard to the Criminal Procedural Law so that both of them can work harmonically for assuring the supraind
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 07/11/2012
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24. A construção afetiva da experiência de viajar nos contratos de comunicação de Viagem e Turismo
The objective of the present research paper is to discuss enunciative procedures and meaning effects observable in cruise advertisements published in Travel and Tourism (Viagem e Turismo) magazine; particularly, the way in which enunciators construct figures related to the cruises, themed in specific modes, inviting enunciatees to participate in such an imag
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 16/10/2012