Consumer Experience
Mostrando 1-12 de 45 artigos, teses e dissertações.
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1. Proposta de modelo para captação de patrocinador em eventos de corrida de rua
Resumo O objetivo foi identificar o perfil de patrocinador que mais agrega valor aos eventos de corrida de rua, e com isso, propor um modelo que auxiliaria os organizadores de eventos da modalidade na captação desses patrocinadores. Para isso foi proposto uma metodologia de caráter exploratório e quantitativa. Foram entrevistados 407 participantes de eve
Rev. Bras. Ciênc. Esporte. Publicado em: 13/12/2019
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2. Neuromarketing and its implications for operations management: an experiment with two brands of beer
Resumo A neurofisiologia do comportamento do consumidor e as experiências sensoriais estão crescendo em resultados de pesquisa e importância para as atividades operacionais devido à possibilidade de projetar produtos e processos mais adequados às necessidades dos consumidores. Além disso, há uma grande variedade de aplicações no chão de fábrica, c
Gest. Prod.. Publicado em: 29/08/2019
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3. The Relational Aspects of Luxury Consumption in Brazil: The development of a Luxury Customer Relationship Perception Scale and the Analysis of Brand Personality Influence on Relationship Perception on Luxury Fashion Brands
RESUMO O principal objetivo deste artigo foi desenvolver uma escala para mensurar a percepção de relacionamento entre consumidores de marcas de moda de luxo no Brasil. Para tanto, seguimos as orientações de Churchill (1979) e Rossiter (2002) para desenvolvimento de escalas, abarcando entrevistas e a criação de uma versão piloto da escala, submetida a
BBR, Braz. Bus. Rev.. Publicado em: 2019-06
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4. A Comparative Study on Hearing Aid Benefits of Digital Hearing Aid Use (BTE) from Six Months to Two Years
Abstract Introduction For many reasons, it is important for audiologists and consumers to document improvement and benefit fromamplification device at various stages of uses of amplification device. Professional are also interested to see the impact of amplification device on the consumer's auditory performance at different stages i.e. immediately after fi
Int. Arch. Otorhinolaryngol.. Publicado em: 2017-09
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5. THE BRAZILIAN EXPERIENCE WITH ETHANOL FUEL: ASPECTS OF PRODUCTION, USE, QUALITY AND DISTRIBUTION LOGISTICS
Abstract The reduction in the availability of fossil fuel increased the search for alternative fuel sources (for example, ethanol). In the Brazilian market, light duty vehicles can be fueled with gasohol (18 up to 27.5 %v/v of anhydrous ethanol in gasoline) and/or hydrous ethanol. To minimize the risk of water-induced phase separation of gasoline-ethanol ble
Braz. J. Chem. Eng.. Publicado em: 2016-12
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6. LA CONSTITUCIONALIZACIÓN DE LOS DERECHOS DE LOS CONSUMIDORES CON ESPECIAL REFERENCIA AL ORDENAMIENTO JURÍDICO CHILENO
This document refers to the constitutionalization of the consumer rights. To this end, the paper starts exposing the comparative experience at the present. After that, the document refers specially to the Chilean constitutional system, in which opportunity we estimate, that from its rules, it is possible to infer the protection of the consumer rights, even i
Rev. direito GV. Publicado em: 2014-12
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7. A construção afetiva da experiência de viajar nos contratos de comunicação de Viagem e Turismo
The objective of the present research paper is to discuss enunciative procedures and meaning effects observable in cruise advertisements published in Travel and Tourism (Viagem e Turismo) magazine; particularly, the way in which enunciators construct figures related to the cruises, themed in specific modes, inviting enunciatees to participate in such an imag
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 16/10/2012
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8. Shopper value in a toy store shopping experience / Valor para o shopper na experiência de compra de brinquedos
Muitas tendências têm caracterizado o varejo moderno, entre elas a competição entre a loja física e a loja online. Cada vez mais se observa a necessidade do varejo com loja física investir em ações que criam valor para o cliente durante a sua compra, tornando esse ato um momento prazeroso. Para se obter um maior êxito no desenvolvimento de estratég
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 23/08/2012
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9. Riscos percebidos pelo consumidor e estratégias para minimizá-los no consumo de saladas de horataliças cruas em restaurantes à la carte / Risks perceived by the consumer and strategies to minimize them in the consumption of raw vegetable salads in full-service restaurants
The standard diet of the Brazilian population has been characterized, amongst other aspects, by a reduced consumption of vegetables and by an increasing number of meals eaten away from home, and hence the use of food services could represent an opportunity to include a variety of vegetables in the diet. Consumer behavior when eating away from home has been l
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 28/05/2012
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10. Experiências de consumo e satisfação dos clientes no setor supermercadista: um estudo no interior do Estado de São Paulo / Consumer experience and customer satisfaction in supermarkets: a study in the interior of São Paulo
This research aimed to identify which elements of the consumer experience are more important for the formation of customer satisfaction in supermarkets in the interior of São Paulo. To achieve our objective, we opted for the operation of a field survey with a sample of 750 individuals chosen for convenience and stratified, and the criterion used to divide t
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 06/04/2011
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11. Perceptions of justice after recovery efforts in internet purchasing: the impact on consumer trust and loyalty toward retailing sites and online shopping in general
The main goal of this paper is to extend the traditional theoretical model of service recovery to the online purchasing environment by investigating the impact of perceptions of justice after recovery efforts toward unsatisfactory Internet purchasing on customer trust and loyalty. The authors develop a theoretical model focusing on interrelationships among c
BAR - Brazilian Administration Review. Publicado em: 2011-09
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12. O consumo da pirataria na moda de luxo: o espelho de duas faces
The consumption of piracy in Brazil has grown rapidly, including this country being considered one of the largest consumer markets of counterfeit products in the world. At the same time, Brazil is also one of the top ten luxury markets in the world, producing a contradiction in relation to the luxury fashion products and piracy, arriving on shelves and the c
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 07/12/2010