Communications In Print
Mostrando 1-5 de 5 artigos, teses e dissertações.
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1. Processos de análise da imagem gráfica: um estudo comparativo da publicidade de moda / Processos de análise da imagem gráfica: um estudo comparativo da publicidade de moda
Processos de análise da imagem gráfica: um estudo comparativo da publicidade de moda. Esta pesquisa que tem como principal objetivo analisar comparativamente anúncios publicitários impressos de moda1 nacionais e internacionais com a intenção de entender seu processo persuasivo, os recursos de sedução e de manipulação. Para atingir este objetivo, re
Publicado em: 2009
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2. Innovation development of core competences and diversification of communication market : the use of the internet in two groups of Brazilian press media / Inovação, formação de competencias e diversificação no setor de comunicação : a exploração da internet em dois grupos brasileiros de midia impressa
The emergence of the internet as a new medium obliged the companies in the printed media to define strategies for entering the communications and services market based on this platform. The proposed study presents the results of research into strategies of business diversification in Brazilian printed communications companies, based on the exploitation of se
Publicado em: 2008
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3. IMAGENS DE MORTE NA MÍDIA IMPRESSA: O OLHAR DO FOTÓGRAFO / IMAGES OF DEATH IN PRINT MEDIA: THE PHOTOGRAPHER´S EYE
The purpose of this dissertation is to analyze the photographer´s perception of images of death published in print media, supported by the works of Michel Maffesoli and Dominique Wolton. To achieve that objective, ten photographers were interviewed and asked to provide their opinions about the publication, production and reception of images of death, coveri
Publicado em: 2007
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4. Propaganda impressa de serviços educacionais: uma investigação sobre o impacto da fotografia das instalações e do testemunhal nas atitudes dos consumidores
In the actual competitive scenario the higher education institutions have been forced to become more active in recruiting students due to the reduction in candidates for its courses. Print advertising are important components in the educational services communications campaigns and, thus, they are an important focus of research. The literature on services co
Publicado em: 2006
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5. Understanding and Using DICOM, the Data Interchange Standard for Biomedical Imaging
The Digital Imaging and Communications in Medicine (DICOM) Standard specifies a non-proprietary data interchange protocol, digital image format, and file structure for biomedical images and image-related information. The fundamental concepts of the DICOM message protocol, services, and information objects are reviewed as background for a detailed discus
American Medical Informatics Association.