Communication Institucional Campaign Advertising Publicity Social Responsible
Mostrando 1-1 de 1 artigos, teses e dissertações.
-
1. A PERCEPÇÃO DO UNIVERSITÁRIO SOBRE A PUBLICIDADE INSTITUCIONAL DE RESPONSABILIDADE SOCIAL EMPRESARIAL
Transmit an image of social responsible has each day more importance for companies. It is because a strong trademark is formed by much more than simple physical characters of the product or service, but by subjective values. This view shows the institutional advertising as a tendency, once it is an instrument which has the capacity to pass some intangible an
Publicado em: 2007