Choice Of Place Purchase
Mostrando 1-2 de 2 artigos, teses e dissertações.
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1. Avaliação de opções pré-compra de cursos tecnológicos de uma instituição privada de ensino superior em Fortaleza / Evaluation of pre-purchase of technology courses from a private institution of higher education in Fortaleza
The basic necessities of consumers situated in pre purchase stage are universal. Nevertheless, exist important cultural diferences in manners through which the consumers behaviour is brought about in the practice. Thus, the study of the consumers behaviour is of total relevance in strategies determinations of marketing in an organization. On that standard, a
Publicado em: 2007
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2. Formatos de varejo de alimentos: um estudo sobre as preferências do consumidor.
The intention of this work is to study the consumer behavior in the choice of retail to purchase food. Being more specific, the work has the objective to identify the profile of the consumers who frequent diverses food retails in the main Brazilian capitals. The identification of the consumers has intention to elaborate recommendations that can be used for r
Publicado em: 2005