Cerceamento E Relacoes De Poder
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1. O discurso do branco e para o branco: uma análise discursiva de rótulos e propagandas
ABSTRACT: This thesis aims to analyze labeling and advertising discourses as identity devices, curtailed by and submitted to racist ideology of color, techniques of subjectivity and objectivity that materialize in the power games of daily life. From this perspective, we discussed the mechanisms that determine a speech said to be true and normalizing, establi
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 2011