Cause Related Marketing
Mostrando 1-10 de 10 artigos, teses e dissertações.
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1. Alimentação saudável e sustentável: uma revisão narrativa sobre desafios e perspectivas
Resumo Parte-se do princípio que um sistema alimentar insustentável não é capaz de produzir alimentos saudáveis para o consumo. A alimentação só pode ser considerada saudável se for também sustentável, devendo ultrapassar a perspectiva nutricional. Assim, realizou-se uma revisão narrativa de literatura acerca de sistemas alimentares saudáveis e
Ciênc. saúde coletiva. Publicado em: 28/10/2019
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2. Increasing Consumers’ Hypermarket Visit Intention through Cause-Related Marketing: A Perspective from the Theory of Planned Behaviour
Resumo Objetivo: Este estudo pretende abranger os fatores que afetam a intenção dos consumidores de participar de um marketing relacionado a uma causa (MRC) e como o MRC influencia sua intenção de visitar os hipermercados na Malásia. Metodologia: Por meio de um questionário respondido pelo próprio entrevistado e utilizando uma técnica de intercepta
Rev. bras. gest. neg.. Publicado em: 23/09/2019
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3. Os níveis de consciência organizacional, sob a perspectiva da responsabilidade social
A atual sociedade do conhecimento marca o despertar de consciências das pessoas e das organizações. Estamos procurando caminhos que auxiliem a transição individual para a coletiva, do ter para o Ser e de novos valores e atitudes organizacionais. As empresas apresentam um papel essencial neste novo paradigma, pois são as bases para a evolução da compe
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 11/10/2012
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4. Quando a cidade vira muro: os condomÃnios residenciais fechados de Itatiba / When the city becomes walls: the house condominiums of Itatiba − SP
The focus is to analyze the formation process of the house condominiums in the city of Itatiba, in SÃo Paulo state, which is explained by the metropolitanization phenomenon. This dynamic produces a spatial organization, territorially scattered of the low density urban tissue, which results in, among other consequences, the increase of the urbanization costs
Publicado em: 2010
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5. COMPRAS ON-LINE: POR QUE OS COMPRADORES FICAM INSATISFEITOS? / ONLINE SHOPPING: WHY CONSUMERS GET DISSATISFIED?
This dissertation has as object identify on online shopping: why consumers get dissatisfied, what are the main reasons of the consumers complains, through the www.reclameaqui.com.br website. On the internet channel, the consumer not only buys, but reports dissatisfaction with particular product/service, brand or company. Negative comments in the network are
Publicado em: 2009
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6. Cause related marketing: consumers' perceptions and benefits for profit and non-profits organisations
This study is an attempt to understand consumers' perceptions regarding Cause Related Marketing [CRM]. The research findings were based on a survey of 200 consumers in the Brighton area and published data. The research aim was focused on the consumers' perception of the alliance between corporations and non-profit organisations. The research found that consu
BAR - Brazilian Administration Review. Publicado em: 2008-09
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7. Indivíduos em busca de excitação e prazer: análise sociológica de expansão das atividades físicas de aventura na natureza
The following research has as the main goal the comprehension of development of physical adventure in nature. The way adopted to achieve this goal, goes though the exploration on the transformation in the social habits and the consequences that such transformation cause the modern life. The civilization process, the modernization and the necessities unchaine
Publicado em: 2006
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8. O uso do system dynamics em um modelo de apoio a comercialização: uma aplicação à agricultura familiar.
The family farmers play an important role in the Brazilian agricultural production. However, even though they occupy a prominent position in the agricultural production in Brazil, there are not management techniques specifically suitable to family farmers. Focusing on commercialization and vertical coordination, this dissertation has as main objective the de
Publicado em: 2004
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9. A relação entre os preços de açúcar nos mercados doméstico e internacional. / Sugar price relation between international and brazils markets.
With more than a half of its production exported and about 30% of market share in the world sugar market, nowadays Brazil is the worlds leading exporter of sugar. So, its expected that the sugar physical prices in the State of São Paulo (CEPEA), Brazil´s leading production region, have any sort of relation with the international prices of this commodit
Publicado em: 2004
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10. Mudança estratégica: o caso da expansão do Boticário
The aim of this research was to detect how strategy changes took place in a successful organization. This was an unique case study focused on O BOTICÁRIO, a cosmetic and perfumery company in the state of Paraná, Brazil. Some information (from primary data) was obtained through interviewing members of the retail development department. Extra information was
Publicado em: 2002