Cafeicultores Organicos Brasileiros
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1. INTERNATIONAL MARKETING STRATEGIES: A CASE STUDY WITH ORGANIC COFFEE PRODUCERS IN BRAZIL / ESTRATÉGIAS DE MARKETING INTERNACIONAL: UM ESTUDO DE CASO COM PRODUTORES DE CAFÉ ORGÂNICO NO BRASIL
Coffee is the world`s second biggest wealth producer, but only 9% remain with the coffee producers. In Brazil, world`s major producing country and exporter of green coffee, the small and medium producers, through the harvesting of special coffees (such as the organic) and through the production of industrialized coffee, try to increase the value of their exp
Publicado em: 2007