Brand Identity
Mostrando 13-24 de 31 artigos, teses e dissertações.
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13. Marca Bahia no turismo: uma análise sobre a adoção de uma identidade territorial na construção de uma marca-lugar. / Make Bahia in tourism: an analysis of the adoption of a local identity in the construction of a brand place.
Esta dissertação apresenta uma reflexão de natureza teórica sobre a adoção do conceito de identidade territorial para a construção de uma marca-lugar, por intermédio da qual procuramos compreender a noção de baianidade e a forma como ela foi instrumentalizada por governos estaduais no posicionamento da Bahia como destino turístico. O aporte teór
Publicado em: 2008
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14. A gestão de marcas como referencial competitivo: um estudo de caso da marca Cafés do Brasil
The purpose of this work is to analyze the activities Brazil uses to build the brand Cafés do Brasil to conquer a privileged position, changing the image of a great exporter of quantity instead of quality. Colombia will be a standard of comparison, because its brand Café de Colombia is well recognized as a case of success, especially in the largest coffee
Publicado em: 2007
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15. Construção de identidade de marca, fotografia de moda e erotismo: As campanhas Sisley. / Building brand identity, photography and fashion eroticism: Sisley campaigns.
This dissertation was developed to the effect to discuss the relations establish and noticed at the present time, between fashion photography and eroticism. Resumedly proposes the analysis of Sisleys advertising campaign, with focus in the importance and meaning of such cultural expressions for the establishment of its identity before its consumers.
Publicado em: 2007
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16. Construção de identidade de marca, fotografia de moda e erotismo: As campanhas Sisley. / Building brand identity, photography and fashion eroticism: Sisley campaigns.
Esta dissertação foi desenvolvida com o propósito de discutir as relações, estabelecidas e percebidas na contemporaneidade, entre a fotografia de moda e o erotismo. Mais detidamente propõe a análise das campanhas publicitárias da marca Sisley, com foco na importância e significado de tais expressões culturais para o estabelecimento de sua identidad
Publicado em: 2007
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17. Construção de identidade de marca, fotografia de moda e erotismo: As campanhas Sisley. / Building brand identity, photography and fashion eroticism: Sisley campaigns.
Esta dissertação foi desenvolvida com o propósito de discutir as relações, estabelecidas e percebidas na contemporaneidade, entre a fotografia de moda e o erotismo. Mais detidamente propõe a análise das campanhas publicitárias da marca Sisley, com foco na importância e significado de tais expressões culturais para o estabelecimento de sua identidad
Publicado em: 2007
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18. A marca na moda jovem: a relevância da experiência colateral na eficácia comunicativa da marca
The identity of Fashion brand, especially in young universe, is build by several information that are beyond the commercialized clothes. To understand the complexity and therefore to get more knowledge about this phenomena, the present research intends to analyze the relevance of Collateral Experience - theoretical concept from Charles Sanders Peirce in his
Publicado em: 2007
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19. Identidades entrelaÃadas do empreendedor e da marca : a formaÃÃo da identidade da TAM nas palavras de Rolim Adolfo Amaro
Brand identity is known as the link between the various messages sent by the brand along the years. It has some immutable aspects and some changeable ones. Products, name, country origin and symbols are mentioned as some identity fonts; little attention, however is given to the human aspect. Amongst the whole range of people who interact in its identity cons
Publicado em: 2006
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20. Marca lugar: lições da Nova Zelândia. / Place brand: lessons from New Zealand brand.
There is a new perception about country image as a powerful asset within the national economy. The national image is now often viewed as a potential competitive advantage. Therefore, the correct use of national identity and country image could and should be an important tool for economic development. The strategic utilization of this asset and of local value
Publicado em: 2006
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21. MAM, uma historia sem fim
The study of branding has gained different concepts and functions by the authors who had studied it. Today, we now that the brand is an important item of market differentiation which has an identity and an environment that the companies must be adapt. The brand identity it encloses not only who consumes it, but also encloses the public who work and sell the
Publicado em: 2006
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22. A literatura com movimento humanizador: o projeto poético de Solano Trindade
This thesis has the purpose revise the process of formation about Negro identity: of subordinated condition for the recognition, in historic and literary aspects. The discussion about the social trajectory of Negro made relevant to think about the transformation in social papers designated to Negro en several writers, especially Solano Trindade. In his produ
Publicado em: 2006
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23. Exploração do olfativo na publicidade da mídia impressa.
This dissertation investigated the insertion of olfactory sense on advertisement text structure. Since 2004 were selected aromatized ads placed on daily and weekly press media. The purpose was answer what is the hole of olfactory sense, how is it installed on the expression plane and contents plane, which are the sensible explorations, figutatives and manipu
Publicado em: 2006
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24. THE BRAND NAME AND ITS IMPORTANCE TO THE CONSTRUCTION OF COMPANIES AND PRODUCTS IDENTITIES / O NOME DA MARCA E SUA IMPORTÂNCIA NA CONSTRUÇÃO DE IDENTIDADES DE EMPRESAS E PRODUTOS
This research takes into account the fact that the way in which a brand name is conceived can influence in the construction of the companies or products/services identities and consequently influence in the creative process and the designer´s method of work. This way, we created the hypothesis that creative and strategic solutions to the construction of com
Publicado em: 2005