Vertical integration strategy on the Private Label Card market / Estratégia de integração vertical no mercado de Cartões Private Label

AUTOR(ES)
DATA DE PUBLICAÇÃO

2007

RESUMO

We analyze, through the lens of Organizational Economics, vertical integration decisions involving credit cards managed by retailers (Private Label cards). We evaluate why different firms choose between different vertical integration strategies for its operations on this specific market, by testing hypothesis derived from the theories dealing with this theme. We employ data from several retailers in Brazil and propose a discrete-choice microeconometric model to explain vertical integration choices and test the theoretical predictions

ASSUNTO(S)

private label firm boundaries retail store card vertical integration integração vertical private label fronteira da firma economia organizacional economia cartão de loja organizational economics

ACESSO AO ARTIGO

Documentos Relacionados