TURISMO EM FAZENDAS-HOTEL: o rural como espaço turístico

AUTOR(ES)
DATA DE PUBLICAÇÃO

2004

RESUMO

For Krippendorf (2001), travel is part of contemporary post-modern culture. This practice changes the ways in which people interrelate with the space in which they live, and with the areas and people they visit, and determines the need for an infrastructure for transporting and receiving tourists. Augé (1994) defends that within this context non-places arise, which are spaces with a fast tourist flow, lacking elements that would give them an identity, given that they are very similar to each other, regardless of their location. The dicussion proposed by this work seeks to analize the characteristics of tourism in rural hotels in the Planalto Serrano (highlands) and Central-Western regions of Santa Catarina. The first rural tourism initiatives appeared in Brazil in the 20th Century, around the middle of the 1980s, in these very regions. The town of Lages, in Santa Catarina, is considered to be the pioneer for the exploitation of this type of activity. This research is a descriptive study, which was carried out with a quantitative perspective, and using statistical methods to analyse the results. The research tool was answered by 334 visitors to the enterprises studied. The analysis included the following aspects: characterization of the object of study, profile of visitors, motives for choosing the rural hotel as a tourism destination, indicators of the type of experience the tourist had, relationship between the cultural identity of the tourist and the experience of the rural hotel, evidence of artificialization of tourism in this kind of destination, and authenticity and uniqueness of the attraction. The enterprises studied present different characteristics in terms of size, distance from urban centers, number of visitors and services offered. All of them have traditional activities and offer food typical to the region. The attractions which were attributed the highest values are those related to nature and physical or geographical conditions. The results indicate a visitor profile with the following characteristics: predominantly aged between 25 and 45, average level of income (for the scale used in the research) and high level of education, traveling in family groups and in their own cars, and living in areas at a medium distance from the place visited (between 101 and 500 km). The majority of interviewees learned about the enterprise through friends. In general, it can be said that the characteristics revealed by the research indicate visitors with a more psychocentric profile, who seek consolidated tourism spaces and specialized services, revealing a contrast with what is highlighted in the literature. The principal attraction indicated was contact with nature. This aspect, together with the quality of services, are the factors that most significantly influence the choice of the tourim destination. Price was not a determining factor in selecting the destination. The attractions are always adapted to receive the tourists, but the owners try to maintain some of their original characteristics. In spite of this, the process of adapting for tourism limits the authenticity of the attractions, even though most interviewees considered their tourism experience goodor very good.

ASSUNTO(S)

profile of rural tourists rural tourism rural hotel turismo turismo rural authenticity of tourism attractions autenticidade de atrativos turísticos hotel-fazenda farm hotel perfil do turista rural turismo fazenda-hotel

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