THE INTERNATIONALIZATION OF GERDAU GROUP: A CASE STUDY / A INTERNACIONALIZAÇÃO DO GRUPO GERDAU: UM ESTUDO DE CASO
AUTOR(ES)
FABIO JOSE BARBOSA
DATA DE PUBLICAÇÃO
2004
RESUMO
Academic discussion regarding foreign direct to developing countries has been broad - involving aspects such as: the impact on receiving nations, forms of incentives, motivating factors and the form of these investments in receiving nations. On the other hand, little has been said regarding foreing investiments originating from these developing countries. The purpose of this study is to identify, through theories of internationalization of firms, the profile of a Brazilian company which has been actively pursuing the internationalization of its activities - the Gerdau Group - focusing intially on the methods and strategies utilized to enter the international market and, secondly, describing is foreign direct investments indicating where they have been destined and which were their motivations.
ASSUNTO(S)
brazilian steel industry internacionalizacao de empresas firms internationalization empresas brasileiras brazilian enterprises siderurgia brasileira
ACESSO AO ARTIGO
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