Revisões nos sistemas de identidade visual corporativa de marcas brasileiras: uma análise crítica / Reviews on corporate visual identity systms of brazilian brands: a critical analysis

AUTOR(ES)

Ricardo Santos Moreira

DATA DE PUBLICAÇÃO

2009

RESUMO

The Brazilian economy at 2000 decade goes through a stable period of time, between 2000 and 2008. This situation has allowed corporations to elaborate some middle term and long term strategies, and to put them into practice, many times in a successful way. As a result, there was the corporation´s value increment, not only of physical resources, but also of brand value. The brand became a resource not to be despised. Revisions on Visual Identity Systems have happened more frequently, with renew of old Visual Identities and, in some cases, with the change of the corporation´s name. In this work is intended to analyze the Visual Identify after the revision process, according to Norberto Chaves methodology and his fourteen parameters of high performance for symbols and logotypes. The research is based on the ten most valuable Brazilian brands, according to Interbrand´s 2007 evaluation.

ASSUNTO(S)

identidade visual graphic design design gráfico visual identity

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