Relevance of brands and beef quality differentials for the consumer at the time of purchase
AUTOR(ES)
Giacomazzi, Carla Mecca, Talamini, Edson, Kindlein, Liris
FONTE
R. Bras. Zootec.
DATA DE PUBLICAÇÃO
2017-04
RESUMO
ABSTRACT The objective of this study was to identify the purchase habits and preferences of beef consumers, their level of knowledge on brands and products with quality differentials (certifications, packaging, premium lines), and the relevance of different attributes in the purchase decision, and to group consumers according to the profile of purchase decision. The methodology consisted of using an information-collecting instrument applied to 271 beef consumers. The data collected were analyzed using descriptive statistical analyses, chi-square analysis, and correspondence analysis, relating socio-demographic profile of the respondents with the other variables collected. Chi-square and correspondence analyses showed that younger consumers with lower levels of income and education are influenced by posters and advertisements at the point of sale, unaware of differentiated and branded products, and that they do not choose branded beef at the time of purchase. Consumers over 60 years showed a more conservative purchase profile, with no influence. The most valued attributes are appearance, price, and type of cut, being brand and certifications little relevant as tools to help decide the product purchase.
Documentos Relacionados
- How the perception of quality for beef evaluated by the buyer at the time of purchase: Study in three Brazilian cities of different sizes - Curitiba, Campo Mourão and Palotina
- Consumer behavior: conditioners on the purchase decision of fluid milk
- Consumer perception of Brazilian traced beef
- Hospital Quality, Efficiency, and Input Slack Differentials
- Chicken nuggets packaging attributes impact on consumer purchase intention