PAULO COELHO ON STAGE: THE POP STAR WRITER BUILDUP PROCESS / PAULO COELHO EM CENA: A CONSTRUÇÃO DO ESCRITOR POP STAR
AUTOR(ES)
CLAUDIA ASSUMPCAO GONZAGA
DATA DE PUBLICAÇÃO
2007
RESUMO
This dissertation analyses the writer Paulo Coelho´s image buildup process to become a world wide know celebrity, and, as a consequence, the transformation of such image into a saleable mark. The elements which are required for this buildup process are examined in a chronological manner. A study summarizing the subjects treated by Paulo Coelho in his literary works is presented, followed by considerations on the charisma that is required to allow for the transformation of a writer into a pop-star. Such charisma will be present throughout many parts of the dissertation, and it will be considered as something that can be partialy constructed. In order to allow for the understanding of how Brazilian literary life was casted, a short literary time trip from the Romantics days to the beginning of the 20th Century is also presented.
ASSUNTO(S)
literatura brasileira literatura de massa construcao de imagem image buildup paulo coelho autor brazilian literature author mass literature paulo coelho
ACESSO AO ARTIGO
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