O mercado das IES no Brasil e sua gestão estratégica através da análise de SWOT

AUTOR(ES)
DATA DE PUBLICAÇÃO

2008

RESUMO

This paper presents a study about the market development of the Brazil Private University since the beginning even the nowadays, describing the politics, economics and social features that have been managed this kind of activity. It uses the marketing tool called SWOT Analysis that can be used at business management of a private university with the target to manage the development of outside market represented by the opportunity and threat so on the inside market represented by the strongest and weakness points. The theory referential was based on marketing concept traditional by Philip Kotler, moreover other writers that have been studying the university social function as the growth and development as teaching institution and as business. Moreover the bibliography, this paper used the qualitative research, involving the education entrepreneurs that invested in this kind of segment offering an understanding about the education market in Brazil, including the new trend of the sector. The results gotten through the SWOT Analysis have suggested an assistance of an increase demand and the necessity of update the university within the manage administration models according to the new students wants that have participated of this kind of education. About the entrepreneurs statement, was recognized a concern to find out and accomplish the students requirement.

ASSUNTO(S)

biography marketing marketing university formação do sujeito cultura e trabalho citizen background história de vida instituições de educação superior culture and work outros

ACESSO AO ARTIGO

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