O discurso educacional no artigo de opinião: o controle do já controlado / The educational discourse in the opinion article: the control of already controlled

AUTOR(ES)

Valdoméria Neves de Moraes Morgado

DATA DE PUBLICAÇÃO

2010

RESUMO

Our goal with this essay is to verify the discursive construction about Education, materialized in the Ponto the Vista column, from the Veja magazine, from the period 2000 to 2009. For this, twelve articles were selected: three from Lya Luft, four from Stephen Kanitz and five from Claudio de Moura Castro. To support our research, we decided essentially by the writing from Bakhtin (2000, 2006), Pêcheux (1983, 1988, 1990, 1997, 1999) and Foucault (1979, 1987, 1995, 2003, 2007) to discuss issues of speech and to observe the role and discursive dimension from the print media, we support us, for example, in Santaella (1996), Scalzo (2003) and Thompson (1998). We discuss the conceptions of language, dialogism, discursive formations and imaginary formations, conditions of discourse production and power and knowledge relations that arise from discourse notion that guides study. We broach also regards of the information, since the orality until the expansion and influence of the print media and especially the solidification of Veja as one of the main week magazines in the world and, also, as a mechanism for opinion formation. In the analysis of the opinion articles from writers who represent Veja, we found out that the speech points to a crises in the Brazilian educational institutions and this crisis is attributed to the teacher, being seen as incompetent because of his poor performance and academic training. In the addition, we observe that Veja presents us a Salvationist model, as foolproof recipe from this crisis: the textbook. Thus, through this discursive construction, the writers reveal controlling mechanisms that seek to legitimize or configure a teacher model and of using very detailed of the textbook to ensure the proper practice of teaching. Veja takes the pedagogical speech in order to normalize and individualize to exercise more effectively its knowledge and power upon the reader.

ASSUNTO(S)

discurso mídia educação professor livro didático linguistica discourse media education teacher textbook

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