O discurso das capas da revista Elle portuguesa e brasileira: aspectos ideológicos e identitários

AUTOR(ES)

Rosalia Perrucci Fiorin

DATA DE PUBLICAÇÃO

2010

RESUMO

The fashion magazine Elle, launched in Portugal and in Brazil in 1988, has brought news about fashion, entertainment, beauty and health to readers of these two nations. Although the Brazilian and Portuguese editions of Elle have the same ideal and use the same linguistic code (the Portuguese language), they deal with distinct publics who have their own cultural issues. From this perspective, the present paper, based mainly on the theory of Discourse Analysis and on the lusophone studies, intends to analyze three covers of Portuguese Elle magazine and three covers of Brazilian Elle magazine, published in 2008 (year these magazines celebrated their 20th anniversary) and chose by a thematic selection. The Brazilian and Portuguese covers will be rethought as discourses which bring different world views, that is to say, discourses with specific identities and ideologies. Therefore, through the analysis of each cover, it is possible to discover the traps of two implicit ethe who reveal themselves by specific discourses which are able to comply with the expectation of their target audience, as well as to convert each edition in an object of desire for Portuguese and Brazilian readers who have different stories, myths, customs and values, in other words, readers who have different national identities.

ASSUNTO(S)

lusophone discourse analysis ethos identity ideology linguistica lusofonia análise do discurso ethos identidade ideologia

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