O DESENVOLVIMENTO E O MARKETING DO TURISMO NA NATUREZA EM PIRENÓPOLIS - A VISÃO DO TURISTA

AUTOR(ES)
DATA DE PUBLICAÇÃO

2007

RESUMO

Tourism is an important economic activity in many countries, including Brazil, and has many types. The tourism of nature is widely spread in Brazil and is found in the municipality of Pirenópolis, State of Goias, which has a great potential for this kind of tourism. The objectives of this dissertation were to determine the evolution and marketing of the tourism of nature in Pirenopolis from the point of view of the tourists. To carry out this study, data on infrastructure and facilities of the tourism spots, tourists social profile, degree of tourists satisfaction with they found in the municipality, and tourism marketing were gathered. The data were collected in hotels, called pousadas, and from interviews with tourists and with guides. The results showed that the tourists are satisfied with the tourism of nature found in Pirenópolis, the infrastructure and facilities in Pirenópolis are enough to support this kind of tourism, and the marketing does not bother the tourists. However, care should be taken to not over cloudy the tourism spots and for not using the tourism marketing excessively in order to preserve the spots from environmental degradation.

ASSUNTO(S)

marketing marketing tourism satisfaction sustentabilidade ecologia aplicada sustainability satisfação turismo

ACESSO AO ARTIGO

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