MODELO BAYESIANO PARA ESTIMAÇÃO DO NÍVEL DE LEMBRANÇA DE PROPAGANDA EM MARKETING / BAYESIAN MODEL TO ESTIMATE ADVERTISING RECALL IN MARKETING

AUTOR(ES)

ANA CRISTINA BERNARDO DE OLIVEIRA

DATA DE PUBLICAÇÃO

1997

RESUMO

Analysis of consumer markets define and attempt to measure many variables in studies of the effectiveness of adversitising. The awareness in a consumer population of a particular advertising is one such quantity, the subject of the above-referenced studies. We define and give the implementation of model based in dynamic Generalised Linear Models which is used to measure this quantity.

ASSUNTO(S)

modelos dinamicos generalizados generilized linear model estimacao conjugate analysis estimation analise conjugada

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