MODELAGEM DO AGENTE DE MARKETING NA FASE DE MATCHMAKING NO SISTEMA DE COMÉRCIO INTELIGENTE (ICS) CONSIDERANDO O MIX DE MARKETING / MODELING OF AGENT FOR MARKETING IN THE PHASE Matchmaking TRADE INTELLIGENT SYSTEM (ICS) WHEREAS THE MIX MARKETING

AUTOR(ES)

ROSEMARY MIDORI SUGITA OSHIMA

DATA DE PUBLICAÇÃO

2008

RESUMO

The research presents the modeling of the marketing agent in the phase of matchmaking in the System of Intelligent Commerce (ICS) considering the mix of marketing. The theoretical recital approaches disciplines of marketing, electronic commerce and computer science. The marketing is boarded of form to relate the advances of the technology with the mix of marketing. It is appraised and characterized the electronic marketing. The concept of electronic commerce and the transformation of the marketing are presented. The description of system ICS is made, as well as its architecture and life cycle is presented. The research describes the marketing agent in the ICS. The ontologies, cases of use and diagrams defined from the established scenes are presented as form of electronic marketing. Finally, the research presents the results, the quarrels and contributions.

ASSUNTO(S)

eletronic commerce marketing eletrônico eletronic marketing ics ontologies ics mix de marketing marketing agent comércio eletrônico agentes inteligentes intelligent agents arquitetura de sistemas de computacao marketing mix

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