Maps for tourism and interactivity: theoretical and practical proposal / Mapas para o turismo e a interatividade: proposta teórica e prática

AUTOR(ES)
DATA DE PUBLICAÇÃO

2008

RESUMO

The maps are going into peoples day-to-day on an increasingly basis. The media (telenews, magazines, real estate advertisements, the Internet, newspapers, artistic and advertising maps, etc.), when using them as a communication means, most of times pays no attention to some basic rules in the user-producer relation. In the heart of these cartographic materials are the tourist maps usually elaborated by artists and illustrators, instead of geographers and/or cartographers. Therefore, this research based essentially on the thematic cartography, aims at going deeper and narrower into the methodology initiated and experienced in the master degree, which dealt with the use of pictoric representations and the oblique vision in maps oriented specifically to tourists and laymen in cartography. The reason is that such graphics resources allow a lower level of abstraction of the graphics representation, bringing unmistakably a higher simplicity to the cartographic reading. Besides, it is visually more attractive as it evokes visual, affective and emotive connotations. In addition, a specific subtitle is suggested to the tourist maps by making use of the pictography and symbols of public information. Such symbols are elaborated in order for people to see them, interpret them and understand them without have never seem them before. However, its important to emphasize that the conventional symbols and maps will also be part of the final cartographic product, because even working potentially with pictoric maps to the tourism sector, some information is especially more adequate and obvious trough the conventionality. The development of thematic tourism maps for use in the digital media is also added to this study. These new technical resources allow the development of maps which are not limited to a sheet of paper, providing interactive, animated, sonorized representations, in different languages, among many other resources. In this item, besides the elaboration and use of the product itself, there is a special concern on the map, the interactivity and the user, without never forgetting that the thematic material - tourism - must always bring a good understanding of the information (reading), and motivation (attractiveness, curiosity) towards the locality represented.

ASSUNTO(S)

tourism interatividade confecção de mapas pictography interactivity elaboration of maps cartography turismo cartografia pictografia

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