Limiar: uma visão publicitária sobre os limites da percepção / Threshold: A publicist approach on the limits of perception

AUTOR(ES)

Reginaldo de Franceschi Júnior

DATA DE PUBLICAÇÃO

2009

RESUMO

The main goal of this research is to clarify the actual limits of subliminal elements in advertising persuasiveness. For that matter, the AIDA model was used combined with scientific studies in order to provide better understading of an individuals reaction to subliminal stimuli used as primes for regular, conscious stimuli.

ASSUNTO(S)

cognition cognição percepção sublminar subliminal perception propaganda prime atenção advertising prime

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