La interactividad en las sedes webs corporativas: retos y oportunidades para las pymes

AUTOR(ES)
FONTE

Perspect. ciênc. inf.

DATA DE PUBLICAÇÃO

2012-12

RESUMO

The application of Internet tools, especially interactivity, has changed the way companies interact with their stakeholders. This paper analyzes, using a content analysis and a factorial analysis, small and medium-sized enterprise (SMEs) predisposition to interact with their audiences on their corporate websites, the main tool to planned communication, and provides an overview of the current situation. The results offer a very bleak picture of the importance SMEs give to interactivity on their websites. Even if there is concern to ensure participation, no interest in fostering community can be demonstrated.

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